Skip to main content Skip to navigation

MSc e-Business Management

Master's Programme
e-Business Management

Online engagement is a defining feature of today’s business environment. Competence in digital activity is critical to success, be that business profitability, optimised communications, or data management and analysis.

Start date:
29 September 2025

Duration:
12 months, full time 

Application deadline:

31 August 2025

Award:
Master of Science (MSc) 

Highlights and benefits

  • Ranked 5th in Western Europe (1st in the UK) in the Eduniversal Best Masters 2024 ranking for 'E-Business and Digital Marketing' courses
  • Four specialisms within this MSc degree covering: Digital Marketing, e-Commerce, Data Science and Digital Technology Management to help you tailor modules in line with your future career
  • An applied and interactive learning style, consisting of simulations, group work, case studies and exercises
  • Tutors bring a wealth of industry expertise and guest speakers from industry contribute frequently

Overview

Our MSc in e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity.

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You’ll develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.

MSc e-Business Management Specialisms

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc, therefore, allows you to select from one of a range of specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

Meet the Course Director: Liping Zheng

Liping has experience in data and analytics, combining industry and academic roles. She currently leads the MSc e-Business Management course at WMG, drawing on her prior experience in digital operations and analytics roles at major companies like JD Tech and CITIC Press.

Scholarships and Bursaries

WMG will be awarding over £1.5 million in scholarships and bursaries to students commencing study on any of our full-time MSc programmes beginning in September 2025

Other courses you may be interested in

MSc Applied Artificial Intelligence

Providing a strong blend of theoretical knowledge and practical skills, the course will prepare you to innovate and solve complex challenges in various industries using advanced AI methodologies.

MSc Games Engineering

This course will provide you with the technical skills and knowledge to become an expert game developer within one of the most performance-driven fields of computer science.

MSc Innovation and Entrepreneurship

New business success typically requires a rare combination of innovation, technical skills, and entrepreneurial expertise. We focus on these to increase the chances of success for your new product or service-based businesses.

Ready to study at WMG?

We look forward to receiving your MSc application. If you have any questions, please don’t hesitate to get in touch.

Let us know you agree to cookies