Explore our Marketing and Strategy taught Master's degree.

P-N500

MSc

1 year full-time

25 September 2023

Warwick Business School

University of Warwick

Marketing and Strategy MSc gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 7th in the world and 2nd in the UK (QS Business Masters in Marketing Rankings 2022), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles.

Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.

Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.

Please refer to the WBS websiteLink opens in a new window for more details.

Skills from this degree

• Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
• Gain a real-life industry perspective from regular guest speakers and case studies
• Become a specialist in Marketing, Strategy, or both
• Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches

The modules for MSc Marketing and Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.

The typical class size for this course is around 185 students.

Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.

The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.

Dissertation route

If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.

You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.

The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.

In total you will study six compulsory modules, three marketing and/or strategy related optional modules, and complete your dissertation.

Business in Practice route

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team.

In total, you will study six compulsory modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the compulsory Business in Practice capstone module.

Reading lists

Most departments have reading lists available through Warwick Library. If you would like to view reading lists for the current cohort of students you can visit our Warwick Library web page.

Your timetable

Your personalised timetable will be complete when you are registered for all modules, compulsory and optional, and you have been allocated to your lectures, seminars and other small group classes. Your compulsory modules will be registered for you and you will be able to choose your optional modules when you join us.

There may be events taking place in the evenings. Classes may run up to 7pm and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.

This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.

2:i undergraduate degree (or equivalent) in a related subject.

Your degree should include study of marketing and/or strategy. If you have not previously studied in these areas then our MSc Business with MarketingLink opens in a new window would be a better option for you.

• Band B
• IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.

There are no additional entry requirements for this course.

• Critical Issues in Marketing
• Strategic Management
• Negotiation
• Succeeding in a Sustainable Future
• Market Research
• Marketing and Strategy Analytics
• Dissertation or Business in Practice

• Branding, Marketing Communications and Design
• Creating Value with Marketing Experiences
• Problem Solving in Organisations
• Driving Innovation and Entrepreneurship through Marketing and Strategy
• Marketing with Digital Disruption and Transformation
• Business Across Borders: Global Issues in Marketing and Strategy
• Mergers and Acquisitions
• Strategy in Practice
• Financial Aspects of Marketing and Strategy

Read the module descriptions for this course on the Warwick Business School website.

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