Diploma in Marketing Leadership (2022 Entry)
About this taught graduate course
Course overview
Now more than ever, there is a need for all companies to focus on their relationships with other organisations in light of the changing and challenging business context. They need to improve the use of their marketing function to increase their resilience and responsiveness along with their capacity to successfully collaborate, compete and partner with their suppliers and customers.
The Warwick Executive Diploma in Marketing Leadership is for senior managers and executives who are looking to enhance and develop their strategic marketing expertise, to ensure they make the successful decisions and transformations needed in this dynamic, digitalised and global landscape.
General entry requirements
Minimum requirements
Participants who will gain most from the programme may be facing strategic challenges within their organisation which need outside inputs and new thinking, and/or who wish to address areas within their own development to help them get to the next level of performance. Applications are encouraged from a wide cross-section of industry sectors, both commercial and non-profit/public sector, and business functions.
Applications are welcomed from candidates who can demonstrate that their experience and responsibilities will allow them to take an active part in discussions and benefit fully from the programme.
Successful applicants are expected to have at least 5 years of management experience that reflects the contribution and impact they have made as a leader in their career so far. Final admission decisions will be made by the Programme Director and Admissions Committee.
English language requirements
You can find out more about our English language requirements. This course requires the following:
- Band B
- IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above
All of our courses are delivered in English so, if English is not your first language, you have not graduated from an English speaking university or worked in an English speaking environment for at least two years you must demonstrate a minimum overall standard in the following recognised tests of English. The certificate will be required as evidence.
International qualifications
We welcome applications from students with other internationally recognised qualifications.
For more information, please visit the international entry requirements page.
Additional requirements
There are no additional entry requirements for this course.
Core modules
- Individual Project
- Marketing Strategy and Planning
- Enhancing Customer Centricity and the Customer Voice
- Driving Digital Transformation within Sales
- Innovation Strategy, Process, and Culture
Teaching
- Peer networks and debate: Questioning, discussion and debate with a support network of peers as well as truly interactive relationships with teaching faculty
- Bespoke distance learning platform: Inter-modular support from the my.wbs platform, which is used to deliver our Distance learning MBA
- Guest speakers and practitioners: relevant and relate-able speakers from industry and practice will feature within each individual module
- Personal development and action learning: Utilising reflective practice, psychometric tools and analysis as well as learning through doing
Individual project
The final component of your Executive Diploma is the individual project. The project is completed and submitted after the four core modules, though you will begin developing ideas for your project from the outset, as it is intended to be an integrating focus for your learning across the whole Diploma.
Class sizes
This Diploma cohorts typically consist of between 15 and 20 participants.
Typical contact hours
Four full-day workshops per module.
Assessment
You will be required to complete written assessments, plus a further strategic project. All assignments are designed to be directly related to your own organisational context and challenges. In order to gain the qualification of Postgraduate Diploma awarded by the University of Warwick, you will need to attend all four taught modules, and pass the assessment in each module and your project.
Your career
Whether you are looking to grow and develop within your current organisation, or transition into a different career path, Warwick Business School’s CareersPlus team will support you throughout your Executive Diploma and beyond to ensure that you achieve your full potential.
Executive Diploma CareersPlus resources include:
- A one-to-one career consultation with one of Warwick Business School’s highly-trained CareersPlus experts
- Access to careers workshops, sharing the latest thinking on career management
- Skills webinars covering topics such as Salary Negotiation, Assertiveness Skills, Managing Workplace Politics, The 2 Hour Job Search, and The First 90 Days
- Expert insights from guest speakers
- Recruiter events and opportunities
- Unlimited access to Warwick Business School’s professional networks
Warwick Business School
If you’re interested in the bigger picture, comfortable challenging assumptions and want a degree that will open doors, then WBS is the place for you. We will give you the foundation for change and prepare you for your future career. Are you ready to make your mark in the world of business?
Find out more about us on our website.Link opens in a new window
The vision of WBS is to be Europe’s leading University-based Business School, developing transformational ideas and people that shape how we do business. We recognise that rankings are one way to profile our progress towards fulfilling this vision, and are proud to participate in the major global business education rankings.
QS Business Masters Rankings 2022
- Masters in Business Analytics – 12th in the world, 3rd in the UK
- Masters in Marketing – 7th in the world, 2nd in the UK
- Masters in Management – 19th in the world, 4th in the UK
- Masters in Finance – 20th in the world, 6th in the UK
Financial Times Masters in Management Ranking 2021
- 15th in the world, 3rd in the UK
Financial Times Masters in Finance Ranking 2021
- 13th in the world, 4th in the UK
Our Postgraduate Taught courses
MSc courses
- Accounting and Finance (MSc)
- Business Analytics (MSc)
- Business and Finance (MSc)
- Business with Consulting (MSc)
- Business with Marketing (MSc)
- Business with Operations Management (MSc)
- Finance (MSc)
- Finance and Economics (MSc)
- Global Central Banking and Financial Regulation (MSc)
- International Business (MSc)
- Management (MSc)
- Management of Information Systems and Digital Innovation (MSc)
- Marketing and Strategy (MSc)
- Mathematical Finance (MSc)
MBA
- Business Administration (Distance Learning) (MBA)
- Business Administration (Executive) (MBA)
- Business Administration (Full-time) (MBA)
Executive Diplomas
- Behavioural Science (PGDip)
- Digital Leadership (PGDip)
- Marketing Leadership (PGDip)
- Organisational Change (PGDip)
- Strategic Leadership (PGDip)
- Strategy and Innovation (PGDip)
Our Postgraduate Research courses
Fees and funding
The 2024 fees for the Executive Diploma in Marketing Leadership is £18,550. There are also a number of scholarships and bursaries available for candidates enrolling on the Warwick Executive Diplomas in 2024.
Scholarships covering up to a maximum of 50% of tuition fees are available for high-calibre candidates. Bursaries and fee reductions are also available to a range of applicants. Scholarship applications will be considered throughout the application cycle, on a first-come first-served basis, therefore early application is encouraged.
Discover more about the fees, scholarships and bursaries for this course
Scholarships and bursaries
Read more about our Warwick Executive Diploma scholarships on our Warwick Business School web pages.
Our Warwick Executive Diploma scholarships fall into three categories:
Change Makers’ Scholarship
Awarded to outstanding candidates who will add significant value to the Executive Diploma cohort, and/or who require financial assistance to realise their learning goals.
Inspiring Women in Leadership Scholarship
Awarded to outstanding female candidates and male candidates who have made positive contributions to developing women in leadership.
Inspiring Diversity in Leadership Scholarship
Awarded to outstanding candidates from diverse backgrounds, including under-represented nationalities and sectors, with an emphasis on Key Workers and NHS personnel.
Living costs
Find out more about the cost of living as a postgraduate student at the University of Warwick.
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