Diploma in Marketing Leadership (2022 Entry)
Now more than ever, there is a need for all companies to focus on their relationships with other organisations in light of the changing and challenging business context. They need to improve the use of their marketing function to increase their resilience and responsiveness along with their capacity to successfully collaborate, compete and partner with their suppliers and customers.
The Warwick Executive Diploma in Marketing Leadership is for senior managers and executives who are looking to enhance and develop their strategic marketing expertise, to ensure they make the successful decisions and transformations needed in this dynamic, digitalised and global landscape.
Participants who will gain most from the programme may be facing strategic challenges within their organisation which need outside inputs and new thinking, and/or who wish to address areas within their own development to help them get to the next level of performance. Applications are encouraged from a wide cross-section of industry sectors, both commercial and non-profit/public sector, and business functions.
Applications are welcomed from candidates who can demonstrate that their experience and responsibilities will allow them to take an active part in discussions and benefit fully from the programme.
Successful applicants are expected to have at least 5 years of management experience that reflects the contribution and impact they have made as a leader in their career so far. Final admission decisions will be made by the Programme Director and Admissions Committee.
English Language requirements header
- Band B
- IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above
All of our courses are delivered in English so, if English is not your first language, you have not graduated from an English speaking university or worked in an English speaking environment for at least two years you must demonstrate a minimum overall standard in the following recognised tests of English. The certificate will be required as evidence.
International requirements header
Additional requirements header
There are no additional entry requirements for this course.
- Individual Project
- Marketing Strategy and Planning
- Enhancing Customer Centricity and the Customer Voice
- Driving Digital Transformation within Sales
- Innovation Strategy, Process, and Culture
- Peer networks and debate: Questioning, discussion and debate with a support network of peers as well as truly interactive relationships with teaching faculty
- Bespoke distance learning platform: Inter-modular support from the my.wbs platform, which is used to deliver our Distance learning MBA
- Guest speakers and practitioners: relevant and relate-able speakers from industry and practice will feature within each individual module
- Personal development and action learning: Utilising reflective practice, psychometric tools and analysis as well as learning through doing
Individual project
The final component of your Executive Diploma is the individual project. The project is completed and submitted after the four core modules, though you will begin developing ideas for your project from the outset, as it is intended to be an integrating focus for your learning across the whole Diploma.
Class size header
This Diploma cohorts typically consist of between 15 and 20 participants.
Contact hours header
Four full-day workshops per module.
Assessment header
You will be required to complete written assessments, plus a further strategic project. All assignments are designed to be directly related to your own organisational context and challenges. In order to gain the qualification of Postgraduate Diploma awarded by the University of Warwick, you will need to attend all four taught modules, and pass the assessment in each module and your project.