Content Blocks
10
2a
P-N500
2b
MSc
2c
1 year full-time
2d
23 September 2024
2e
2f
University of Warwick
3a
MSc Marketing & Strategy gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 2nd in the UK and 9th in the world (QS Business Masters Rankings 2024), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles.
3b
Our MSc Marketing & Strategy course combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.
Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.
Please refer to the WBS websiteLink opens in a new window for more details.
Skills from this degree
- Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
- Gain a real-life industry perspective from regular guest speakers and case studies
- Become a specialist in Marketing, Strategy, or both
- Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.
3d
The modules for MSc Marketing & Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.
3e
The typical class size for this course is around 210 students.
3f
Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.
3g
The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.
Dissertation route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.
You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.
The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.
In total you will study six core modules, three marketing and/or strategy related optional modules, and complete your dissertation.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team.
In total, you will study six core modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the complusory Business in Practice capstone module.
Your timetable
Your personalised timetable will be complete when you are registered for all modules, core and optional, and you have been allocated to your lectures, seminars and other small group classes. Your core modules will be registered for you and you will be able to choose your optional modules when you join us.
There may be events taking place in the evenings. Classes may run up to 7pm and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.
This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.
4a
2:1 undergraduate degree (or equivalent). This course will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.
4b
- Band B
- IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.
4c
There are no additional entry requirements for this course.
5a
Critical Issues in Marketing
Gain a core knowledge of approaches to Marketing.
Strategic Management
This module aims to provide you with a core knowledge of strategic management approaches.
Negotiation
Explore approaches to negotiation and critically analyse different levels of analysis in negotiations.
Succeeding in a Sustainable Future
Appreciate and understand the critical role of management, and marketing in particular, in creating socially, environmentally and economically sustainable societies.
Market Research
Gain an understanding of the necessity of market research to take evidence-based marketing decisions.
Marketing & Strategy Analytics
Develop the ability to use information to generate meaningful insights into the behaviour of customers.
5b
Branding & Marketing Communications
Examine traditional and new marketing communication tools in the context of marketing strategy and how these can be best utilised for different audiences in different contexts.
Creating Value with Marketing Experiences
Develop knowledge of how consumer needs and expectations translate into activities to enhance the customer experience and add value.
Driving Innovation & Entrepreneurship through Marketing & Strategy
Explore the importance of management of innovation in products, processes, technology and communications.
Marketing with Digital Disruption & Transformation
Develop a comprehensive insight into the practices of digital marketing and strategy.
Global Challenges in Management and Sustainability
This module will provide you with the theoretical foundations, appropriately supported by real-life examples, to help understand how global business works today.
Design Thinking
Discover the process of product creation, from ideation through to commercialization and the successful implementation of its introduction into the marketplace.
Digital Strategy & Agile Transformation
Using the latest strategy learning techniques used in leading firms and consultancies, this module will help you develop a toolkit for becoming a competent strategist and deal with agile transformations.
(8)
We have revised the information on this page since publication. See the edits we have made and content history.
This is a holding content block which does not currently display on the page. To make it live, update the copy above, change the Title to remove the brackets, and delete this sentence.