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Marketing & Strategy (MSc)

Find out more about our Marketing & Strategy taught Master's degree at Warwick

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P-N500

MSc

1 year full-time

28 September 2026

Warwick Business School

University of Warwick

MSc Marketing and Strategy gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 6^th in the world and 1^st in the UK (QS Business Masters in Marketing Rankings 2026), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles.

Discover more about our courseLink opens in a new window and download our Master's brochureLink opens in a new window.

Planning for a career in marketing or strategic management, brand management, or maybe business planning in a management consultancy or a marketing agency? Do you want to challenge the status quo and make a difference?

Studying at Warwick Business School, ranked 6^th in the world and 1^st in the UK (QS Business Masters in Marketing Rankings 2026), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles. Our unique combination of teaching, interaction with experts, and exposure to the latest contemporary content provides students with a platform to apply learned techniques to ‘real-world’ scenarios. Students undertaking the MSc Marketing & Strategy will gain the creative and analytical skillset needed to flourish in their career.

Throughout this course, you’ll critically assess how best to utilise marketing at the heart of organisational strategy. The intrinsically linked strands of this degree enhance your understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles, thereby furthering company development. This course equips the Change Makers of the future.

Skills from this degree

• Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
• Gain a real-life industry perspective from regular guest speakers and case studies
• Become a specialist in Marketing, Strategy, or both
• Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.

Learn more via the WBS websiteLink opens in a new window.

The modules for MSc Marketing & Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.

The typical class size for this course is around 270 students.

International study 

Gain an awareness of international marketing and strategy on one of our exciting new International Marketing and Strategy international modules. These will be bespoke elective modules run by one of our European business school partners. Please note, an additional fee will be required to study one of these modules, and they will be subject to application and availability. 

Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.

Over three terms you will complete six core modules, and three marketing and strategy related optional modules. Assessment of these modules will vary, and you could be assessed by group presentation, peer assessment, individual assignment, or examination. Your studies will be completed by either one further optional module and the Marketing and Strategy in Practice module, an Internship, or your Research Paper.
Within the Research Paper option there are two possible approaches:

• A company-based project with a sponsoring organisation, producing both an academic Research Paper and a management report for the company
• A piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy.

Marketing & Strategy in Practice

Put the theory you’ve learned to the test with our Marketing & Strategy in Practice module. Gain a deeper understanding of key marketing and strategy functions within a simulated business environment, as you develop personal skills such as decision-making, creative problem-solving and effective performance evaluation.

Research Paper

Your investigation of a contemporary topic will develop your theoretical and practical understanding of current problems in this area, as well as your research and communication skills. This is your opportunity to demonstrate how you would work in reality, as you detail the decisions you would make – and why.

Internship route 

This course offers the opportunity to self-source a summer internship, to increase your employability by applying your theoretical learnings to a real-world industry setting. The Internship module is an alternative to a traditional Research Paper to complete your course. Our careers team will support you through each step of the process. 

Your timetable

Your personalised timetable will be complete when you are registered for all modules, core and optional, and you have been allocated to your lectures, seminars and other small group classes. Your core modules will be registered for you and you will be able to choose your optional modules when you join us.

There may be events taking place in the evenings. Classes may run up to 7pm and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.

This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.

Reading lists

If you would like to view reading lists for current or previous cohorts of students, most departments have reading lists available through Warwick Library on the Talis Aspire platform.

You can search for reading lists by module title, code or convenor. Please see the modules tab of this page or the module catalogue.

Please note that some reading lists may have restricted access or be unavailable at certain times of year due to not yet being published. If you cannot access the reading list for a particular module, please check again later or contact the module’s host department.

2:1 undergraduate degree (or equivalent). This course will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.

• Band B
• IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.

There are no additional entry requirements for this course.

Read the module descriptions for this course on the Warwick Business School website.Link opens in a new window

Business in practice route - You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Employer Relations team.

Please note these modules are subject to change.