Brand Evolution Project: The results are in!

Cartoon banner detailing the words your views and opinions

We have been working to evolve our brand to better reflect who we are today and our global ambitions for 2030 and beyond.

Our brand is more than just our logo. As one of the world’s exceptional universities, Warwick’s brand should reflect our values, purpose, and hopes for the future. Our brand should be felt in every experience and interaction with our University, leaving lasting impressions that resonate with people wherever they are in the world.  

This isn’t just about a new look for Warwick — it’s about creating a clear, cohesive story that resonates with our community and the wider world. The views and opinions of our Warwick community have been central to the Brand Evolution Project.

The results from market testing are in!

During October 2024, we welcomed hundreds of our internal community to our on-campus roadshow and thousands to our online survey, to have their say on a number of early-stage concepts for Warwick’s evolved brand. To conclude this market testing phase of the project, we have gathered and analysed the data from over 7,500 views and opinions, to guide us in the decision to take forward the preferred concept.

Brand positioning statement concepts

We tested the two brand positioning statements ‘Beyond’ and ‘UltraExploration’.

The Beyond positioning statement was well received by both our internal and external audiences with further developments required to ensure this positioning statement sets Warwick apart from its competitors and is truly distinctive.

54% of our internal audiences felt that the Beyond statement was authentic to Warwick and reflected our ambitions for 2030 and beyond.

Visual identity concepts

The survey found that the overall preferred visual identity concept, across internal and external audiences, was the Modernised Crest.

The Modernised Crest received the highest score across the majority of audiences and was scored the highest across all internal audiences.

Some respondents also offered constructive feedback and made suggestions on how the concept could be further refined in the next stage of the Brand Evolution Project.

61% of internal audiences preferred the modernised crest.

Next Steps

Based on the constructive feedback received from the market testing, we will move forward with developing the Modernised Crest visual concept, and the Beyond brand positioning statement.

We will use the data and insights gathered from over 7,500 of our community to further refine these concepts, and will share an update on the development of the final brand positioning statement and Modernised Crest visual identity in the coming months.

Thank you to everyone who completed the online survey and shared their views and opinions throughout the project. You are helping to write Warwick’s next chapter.