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Philippa Hubbard

Welcome to the ePortfolio of Philippa Hubbard

Welcome to my ePortfolio. These pages contain information about my research, professional experience and development. If you are interested in any aspect of my research please get in touch with me at:

Academic Profile:


I currently hold an Early Career Fellowship for the Institute of Advanced Studies at the University of Warwick. As well as planning and supporting research-orientated events and training activities for the IAS and Warwick Graduate School, I am developing aspects of my doctoral research for publication.
2004-2009: University of Warwick, PhD History
2002-2003: University of Warwick, MA, Eighteenth-Century Studies [Distinction]
University of Warwick, BA (Hons) History [First Class]

Funding and Awards

2009: IAS Early Career Fellowship, University of Warwick
2009: One-month W. M. Keck Foundation Fellowship, Huntington Library, California [US]
2008: Graduate Student Research Grant, Awarded by the Economic History Society [UK]
One-year Graduate Research Scholarship at the University of Wisconsin-Madison [US], awarded by the University of Warwick
2005: Three-week research trip to the United States, Leverhulme Trust
2004: Full three-year PhD funding, Leverhulme Trust


In 2002, I began my postgraduate career at Warwick with an MA in Eighteenth-Century Studies, completed in 2003. My MA dissertation, based on an extensive range of highly detailed advertisements and essays in the Pennsylvania Gazette, considered aspects of male sartorial fashioning, self-identity and the luxury debates in eighteenth-century Britain and North America.

Beginning in 2004, my doctoral thesis into graphic trade cards developed research interests in aspects of eighteenth-century commercial, visual and material culture. In the second year of my PhD I was awarded a one-year graduate research fellowship to study at the University of Wisconsin-Madison between 2006 and 2007. Based in the Art History department under the supervision of Professor Ann Smart Martin, I worked with art historians and material and visual culture specialists to develop research into the production and design of trade cards and their role in eighteenth-century graphic culture. In 2007, I returned to Warwick to complete my thesis, which was successfully examined in May 2009.

My Doctoral Research:

Thesis Title:
‘The Art of Advertising: Trade Cards in Eighteenth-Century Consumer Cultures’
Professor Maxine Berg
Leverhulme Trust
May 2009, Professor Margot Finn (University of Warwick) and Professor Lawrence Klein (University of Cambridge)

My thesis considered the production, design, use and function of engraved trade cards, single-sheet notices promoting the goods and services for a wide variety of individual trades-people. I examined the role trade cards played in the self-fashioning of tradesmen and shopkeepers, and the designer-engravers who produced them. I suggested that trade cards, unlike other contemporary advertisements, did not advertise to anonymous buyers but were selectively distributed to a known or anticipated customer base. My thesis demonstrates how trade cards performed as crucial mediatory devices in the socio-economic relationships formed through personalised credit agreements for a unique period in the history of consumer culture. For more details on my doctoral thesis and its part in the collaborative research project between the University of Warwick and Waddesdon Manor please click on the ‘Research’ link.


Outside the Royal Academy, London 2008

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Guildhall Library Trade Cards, William Barnut (1773)

Guildhall Library Trade Card Collection, William Baylis (1770)