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EN982 Translation and Mass Media Communication

THIS MODULE WILL NOT BE AVAILABLE IN 2013-14

 

 

Aims: This module explores different forms of media translation while posing questions about the role of translation in today’s global and digitalized world. It aims to provide students with a grounding in the functioning of audiovisual translation (dubbing, subtitling, voice-over) and translation technology (teletranslation, localization) while helping them develop critical awareness of the wider cultural and ideological implications of media translation.

Learning outcomes: 

· Familiarize oneself with the practices and functions of translation in global media communication

· Understand how media and translation frameworks can help shed light on selected translation forms and practices

· Analyse and critically assess the linguistic, semiotic and discoursal features of selected media texts

· Evaluate the cultural and ideological implications of media translation activities

 

Syllabus: Key concepts and theories, typologies of audiovisual translation, digitalization and translation technology, practical workshops and in-depth case studies of selected media texts.

 

Assessment: One essay of 5,000 words.

 

Week

Session Theme

Details

1

Translation and Mass Media Communication in a Globalized World

 

Cronin, Translation and Globalization. (Ch.1)

 

Gambier & Gottlieb (eds) (Multi)media Translation.

(pp.iix-22)

 

McQuail, McQuail’s Mass Communication Theory. (Ch. 2)

Durham, M. G. & Kellner, D. M. (ed.) Media and Cultural Studies Key works. (Part 1 & 2)

 

2

Audiovisual Translation I: Dubbing & Subtitling

 

 

De Linde, Z. & Kay, N. The Semiotics of Subtitling.

 

Bogucki, L. ‘The Constraint of Relevance in Subtitling’ The Journal of Specialised Translation

Pettit, Z. ‘The Audio-Visual Text: Subtitling and Dubbing Different Genres’ Meta

Diaz Cinta, J. Audiovisual Translation: Subtitling. (Ch. 1,2)

3

Translation and Advertising

 

Kress, G. & van Leeuwen, T. Reading Images: The Grammar of Visual Design (Ch. 6)

 

De Moji, ‘Translating Advertising: Painting the Tip of the Iceberg’ http://www.mariekedemooij.com/articles/demooij_2004_translator.pdf

 

 

4

Subtitling & Advertising workshop

 

Practical workshop on translating subtitles and adverts.

5

Audiovisual Translation II: Documentary and Docu-drama

 

Case Study: Nick Broomfield's Ghosts (2007) available in the Learning Grid.

Branston & Stafford The Media Students’ Book (Ch. 14)

 

Corner, J. (1999) Critical Ideas in Television Studies (Ch. 5)

 

Watch Nick Broomfield’s Ghosts. (Guided reading questions to follow)

 

 

6

Globalization and News Translation

Bassnett, S. & Bielsa, E. (2010) Global News Translation. (Ch. 1,5)

 

Fowler, R. Language in the News. (Ch.1)

 

7

Globalization and Translation Technology

 

 

O’Hagan, M. & Ashworth, D. Translation-Mediated Communication in a Digital World

(Ch. 1, 2)

 

Pym, A. Localization, Translation and Distribution.

(Ch. 1)

 

 

 

8

Translation Technology workshop

(Bring own laptop)

 

 

Practical workshop on translation memory software wordfast.

(Instructions to follow)

9

Translation, New Media and the Question of Ethics

Pym, A. (ed.) The Return to Ethics

Special Issue of The Translator (Volume 7/2, 2001)

 

Cronin, M. Translation and Globalization (Ch. 5)

 

10

Text, Translator and Society: a redefinition

 

Cronin, M. Translation and Globalization (Ch. 2)

 

Baker, M. Translation and Conflict: a Narrative Account. (Ch. 1)

 

O’Hagan, M. & Ashworth, D. Translation-Mediated Communication in a Digital World

(Ch. 10)

 

 

 

 

Audiovisual Translation II: Documentary and Docu-drama

 

Case Study: Nick Broomfield's Ghosts (2007) available in the Learning Grid.

Branston & Stafford The Media Students’ Book (Ch. 14)

 

Corner, J. (1999) Critical Ideas in Television Studies (Ch. 5)

 

 

 

Bibliography:

 

Adab, B & Valdes, C (eds.) Key Debates in the Translation of Advertising Material, special issue of The Translator 10 (2).

Anderman, G. and Rogers, M. (eds.) Word, Text, Translation. Liber Amicorum for Peter Newmark. Clevedon, Multilingual Matters.

Baker, M. Translation and Conflict: a Narrative Account. Manchester: St Jerome, 2006.

Bassnett, S. & Bielsa, E. Translation in Global News. London: Routledge, 2009.

Bassnett, S. (ed.) Language and Intercultural Communication. Special Issue: Global News Translation 5 (2), 2005.

Bassnett, S. ‘Trusting the Reporters: Translation and the News’ The Linguist 43 (6), 2004.

Bogucki, L. ‘The Constraint of Relevance in Subtitling’, The Journal of Specialised Translation, Issue 01, January 2004.

Boyd‑Barrett, O. & Terhi Rantanen, The Globalization of News. London: Sage 1998.

Branston, G. & Stafford, R. The Media Students’ Book. London: Routledge, 2006.

Chandler, D. Semiotics. The Basics. London: Routledge, 2002.

Cheng, M. ‘The Principles and Strategies of Trans-editing for the News Media’ Journal of Translation Studies. 7, 113-134.

Corner, J. (1999) 'Critical Ideas in Television Studies', Oxford: Clarendon Press.

Creeber, G. (ed.) The Television Genre Book BFI, 2001, p. 124-9

Cronin, M. Translation and Globalization. London: Routledge, 2003.

Curran, J. & Gurevitch, M. (eds) Mass Media and Society. London: Edward Arnold, 1996.

Danan, Martine ‘Dubbing as an Expression of Nationalism’, Meta 36 No. 4, 1991.

De Linde, Z. & Kay, N. The Semiotics of Subtitling. Manchester: St. Jerome, 1999.

De Moji, ‘Translating Advertising: Painting the Tip of the Iceberg’, http://www.mariekedemooij.com/articles/demooij_2004_translator.pdf

Delabastita, D. ‘Translation and Mass Communication: Film and Tv Translation as Evidence of Cultural Dynamics’ Babel 35 (4), 1989.

Diaz Cinta, J. Audiovisual Translation: Subtitling. Manchester: St.Jerome, 2007.

Durham, M. G. & Kellner, D. M. (ed.) Media and Cultural Studies Keywords. Blackwell, 2006.

Esselink, B. A Practical Guide to Localization. Amsterdam: John Benjamins, 2000.

Fairclough, N. Media Discourse. Edward Arnold, 1995.

Fowler, R. Language in the News. London: Routledge, 1991.

Gambier, Y. & Gottlieb, H. (eds) (Multi)media Translation. Amsterdam: John Benjamins, 2001.

Gambier, Y. (ed.) Screen Translation, special issue of The Translator, 9 (2).

Ginneken, Jaap van. Understanding Global News: a critical introduction. London: Sage, 1998.

Gottlieb, H. ‘Did you get the picture? On culture, semiotics and credibility in subtitling wordplay’. The Translator 2 (2).

Hatim, B. Discourse and the Translator. London: Longman, 1990.

Keen, Andrew The Cult of the Amateur : how Today's Internet is Killing our Culture London & Boston: Nicholas Brealey, 2007.

Kilborn, R. & Izod, J. ‘An Introduction to Television Documentary’, Manchester: Manchester University Press, 1997.

Kress, G. & van Leeuwen, T. Reading Images: The Grammar of Visual Design. London: Routledge, 1996.

Marris, P. & Thornham, S. (eds) Media Studies Reader. Edinburgh: Edinburgh University Press, 1996.

Mayoral, Roberto, Dorothy Kelly & Natividad Gallardo ‘Concept of Constrained Translation. Non-Linguistic Perspectives of Translation’, Meta Vol. 33 No. 3, [PDF file]

McPhail, T. Global Communication, Theories, Stakeholders and Trends. Blackwell, 2006.

McQuail, D. McQuail’s Mass Communication Theory (5th ed.). London: Sage, 2006.

Nguyet Erni and Siew Keng Chua (eds.) Asian Media Studies, Blackwell: Oxford, 2005.

O’Hagan, M. &Ashworth, D. Translation-Mediated Communication in a Digital World Clevedon, Multilingual Matters, 2002.

Orero, P. (ed.) Topics in Audiovisual Translation. Amsterdam: John Benjamins, 2004.

Pettit, Z. ‘The Audio-Visual Text: Subtitling and Dubbing Different Genres.’ Meta 49(1): 25-38.

Pym, A. (ed.) The Return to Ethics. Special Issue of The Translator. Vol. 7 No. 2, 2001)

Pym, A. Localization, Translation and Distribution. Amsterdam: John Benjamins, 2004.

Rantanen, T. The Media and Globalization. London: Sage, 2005.

Schäffner, C. (ed) Translation in the Global Village. Clevedon: Multilingual Matters, 2000.

Schäler, R ‘Cultural Adaptation – more than what meets the eye?’ Localisation Focus 1 (1) 2002.

Schäler, R ‘The Cultural Dimension in Software Localisation’ Localisation Ireland 1 (2), 2002.

Sreberny-Mohammadi, A (ed.) Media in Global Context: a Reader. Edward Arnold, 1997.

Tomlinson, J. Globalisation and Culture, Polity Press, 1999.

Tremayne, Mark (ed.) Blogging, Citizenship, and the Future of Media. London: Routledge, 2007.

Van Ginneken, J. Global News: a Critical Introduction, London: Sage, 1998.

Venuti, L. ed, The Translation Studies Reader, London and New York, Routledge, 2005.

Wang, G., Servaes, J. & Goonaskera, A. (eds) The New Communications Landscape: Demystifying Media Globalization. London: Routledge, 2000.

Winston, B. Claiming the Real: the Griersonian Documentary and its Legitimations, BFI, 1995