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Support parents to provide an environment which fosters the infant's emotional, behavioural, social and cognitive development

Intervention Who

+ Unicef Baby-Friendly hospital

  • Midwives in delivery suite

+ Promotion of parent-infant interaction

  • Midwives
  • Health visitors
  • Children’s centre practitioners
  • GPs

+ Introduce the social baby using media-based resources

  • Midwives
  • Health visitors
  • Children’s centre practitioners
  • GPs
  • Health visitors
  • Children’s centre practitioners
  • Early years librarians
  • Midwives and health visitors at every postnatal contact

+ Inform parents about available resources

  • Provided jointly by NHS, Department of Health and Department for Education Voluntary sector

+ Promote secure infant attachment

  • Health visitors
  • Children’s centre practitioners
  • Early years librarians