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Section 5: Collecting Qualitative Data Remotely

Section 5: Collecting Qualitative Data Remotely

Breaking the Ice

All researchers need to ‘break the ice’ with their participants, but this can be particularly important in remote data collection contexts where there can be fewer opportunities for rapport-building pleasantries and small talk (arrival at venue, taking off coats, arranging seating etc.) and the move from introductions, consent and into data collection can feel abrupt. Ice breaking activities can not only put participants at ease when they first meet the researcher, but can assist with setting up the necessary conditions for rapport that can be carried through the data collection

Given the additional distance in remote contexts, the researcher may need to consciously plan some ‘ice breaking’ activities with participants, particularly for remote focus groups or group interviews where there are no pre-existing relationships between participants, and many people are meeting both ‘cold’ and remotely at the same time (Bolin et al., 2023). These can be done in advance of the data collection, or at the start of data collection, but time needs to be planned for this so it does not negatively impact data collection. Engward reflects on her experiences of conducting interviews via videoconferencing, and the dedicated efforts needed to put participants at ease:

I always logged onto the online meeting room 10 minutes before the meeting, just in case the participant was early, as it would show that I was keen to meet them. Initial introductions were about us, our surroundings and features of interest, often a house pet and I explain that this introductory conversation was not part of the interview or being recorded. I offered both a chance to get a drink because often when visiting participants in their home environments hot drinks are offered.(Engward et al., 2022 ; 5)

Similarly, online chat, or email exchanges are alternatives to ice breakers that can help develop trust and rapport prior to data collection (Khan and MacEachen, 2022), as can sending topic guides in advance so that participants know what to expect (source: consensus conference).

When collecting data remotely from children/ young people in groups, it can take time to build rapport, but this can be catalysed by allowing time at the start of the interview specifically for rapportbuilding, for example, providing a group task to work on (Hennessey et al., 2022; Tailor-Hamblin, 2024).

Researchers should consider what existing resources are available to support this relationship building with, and between, the participants in their population of interest. Resources are available to support these activities, such as Generation R, which is an NIHR funded network of young people’s advisory groups designed to input into paediatric health research. Generation R provides various ageappropriate activities (such as games, puzzles and quizzes) to engage young people in research design and delivery, and similar techniques have been found to help build rapport with adult groups (Samardzic et al., 2023).

How to cite the guidance

Boardman, F., Roberts, J., Clark, C., Onuegbu, C., Harris, B., Seers, K., Staniszewska, S., Aktas, P., Griffiths, F. 2024. Qualitative Remote Data Collection Guidance. Coventry: University of Warwick Press. Available from here: https://doi.org/10.31273/9781911675174