This MSc offers you the opportunity to study key business areas, whilst specialising in the field of marketing. Modules taught by our expert lecturers will give you a grounding in the foundational areas of business, as well as offering you the chance to gain specific insight through marketing modules of your choosing. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the dissertation enables you to test and apply the techniques and theories you have gained. If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.

Core Modules

• Global Branding
• Service Marketing
• Strategy Analysis and Practice
• Marketing
• Fundamentals of Economic Behaviour
• Quantitative Methods for Business
• Strategic Marketing
• Foundations of Financial and Management Accounting
• Research Methodology and Dissertation or Business in Practice

Optional Modules

Previously, a selection of the following options have been offered:

• Behavioural Economics
• Ethical Leadership
• International Business
• Leading for Innovation
• Corporate Finance
• Marketing with Digital Disruption and Transformation
• Strategic HRM

Teaching

Students on this MSc will typically receive between 27 and 30 contact hours per module.

Assessment on the course will be comprised of a mix of exams, individual and group work, and tests.

To complete your degree, you will have the option to choose between the Dissertation or Business in Practice route:

Dissertation route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the dissertation enables you to test and apply the techniques and theories you have gained. You will be supervised and supported throughout and will usually submit your dissertation in early September. The Research Methodology module will help prepare you for the dissertation. In total you will study eight compulsory modules and one elective, and complete the Research Methodology module and a dissertation.

Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with two additional elective modules and our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team. In total you will study eight compulsory modules, two optional modules and also complete the compulsory Business in Practice capstone module.

Skills from this degree

• Get a grounding in business whilst specialising in marketing
• Tailor your degree to your own interests with our range of optional modules
• Put your learnings into practice with the applied Business in Practice module
• Access to dedicated CareersPlus service with specialist careers coaches

Minimum requirements 2:i undergraduate degree (or equivalent). This course will suit a wide variety of candidates looking to break into business, and we welcome applicants from all academic fields.

English language requirements Band B
IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above

International Students
We welcome applications from students with other internationally recognised qualifications. For more information please visit the international entry requirements page.

For up-to-date information concerning fees, funding and scholarships for Home, EU and Overseas students please visit Warwick's Fees and Funding webpage.

Additional Course Costs

Warwick offers further information on expected living costs.

This course may also include additional costs.

Scholarships

We have over £1 million of WBS Scholarships available to the strongest candidates to our Master’s courses. You will automatically be considered for a WBS Scholarship upon submitting your course application. Scholarship awards range from 15% of your tuition fee to a maximum of 50% for exceptional candidates.

Graduates from these courses have gone on to work for employers including: Accenture, Amazon, Arup, BAE Systems, BNP Paribas, CitiBank, Deloitte, Delphi, European Central Bank, GlaxoSmithKline, IBM, Morgan Stanley, Nielsen, Rolls-Royce, Shell, UBS and Unilever. They have pursued roles such as: actuaries; business and financial project management professionals; chief executives and senior officials; economists, estimators, valuers and assessors, finance and investment analysts and advisers, investment/merchant bankers and taxation experts.

WBS CareersPlus service
We offer you a comprehensive pre-arrival, student, and alumni careers service. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.

There are a number of different ways to visit the University of Warwick throughout the year. We host bespoke PG visits, where you can talk directly with your chosen department and explore our campus through a personalised tour. Some departments also host their own events and open days, where you can learn more about your department or course of study. To find out more about all of these opportunities, visit our Postgraduate Visits page.