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My Publications


Mutum, Dilip and Wang, Qing (2010). “Consumer Generated Advertising in Blogs” . In Matthew S. Eastin; Terry Daugherty; Neal M. Burns (Eds) Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (Vol 1), IGI Global, 248-261.


Ghazali, E., Mutum, A. D., & Mahbob, N. A. (2006). Attitude towards online purchase of fish in urban Malaysia: an ethnic comparison. Journal of Food Products Marketing, 12(4), 109-127. (ISSN 1045-4446).

Ghazali, E., & Mutum, D. (2006). Delineation of Malaysian online shoppers and non-shoppers using discriminant analysis. The Business Review, Cambridge, 6(2), 270-276. (ISSN 1553-5827).

Ghazali, E., Mutum, D., & Mahbob, N. A. (2006). Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping? International Journal of Electronic Marketing and Retailing, 1(1), 67-82. (ISSN (Online): 1741-1033, ISSN (Print): 1741-1025).

Ishak, N. K., Mutum, D., Ghazali, E., & Cheong, K. F. (2006). An exploratory study of the implementation of customer relationship management by Malaysian automobile distributors. Journal of International Business and Entrepreneurship Development, 3(1/2), 41-56. (ISSN (Online): 1747-6763, ISSN (Print): 1549-9324).

Mutum, D., & Ghazali, E. (2005). E-commerce and downstream logistics. Journal of International Studies, Published by Universiti Utara Malaysia 1(1), 109-120.


Mutum, D. (2010). Perceived online interactivity and attitude towards blogs. In proceedings of the Academy of Marketing Annual Conference 2010, 6-8 July, 2010, Coventry, UK.

Mutum, D. (2010). Perceived online interactivity of blogs. Accepted for presentation and publication in European Advances in Consumer Research, 30 June – 3 July, 2010, London, UK.

Mutum, D. (2009). Consumer attitudes towards blogs: A conceptual model. In Proceedings of the Academy of Marketing Annual Conference 2009, 7-9 July, 2009, Leeds Metropolitan University, Leeds, UK. (Digital format. ISBN 9780956009968).

Mutum, D. (2008). Blogs as a model of consumer collaboration: the shift of locus of control of marketing communication. Paper presented at the Spring Doctoral Conference, 16-17 April, 2008, University of Warwick, Coventry, UK.

Mutum, D. and Ghazali, E. (2006). Online Shoppers Vs Non-Shoppers: A Lifestyle Study Of Malaysian Internet Users. In Proceedings of AGBA 3rd World Congress, Advances in Global Business Research eds. Welsh, D.H.B. et al, 3 (1), 4 - 6 January 2006, Kula Lumpur, Malaysia, pp. 166-176. (ISSN 1549-9332).

Ghazali, E., Mutum, D. and Lee L.L. (2006). Dietary Supplement Users Vs Non-Users In Malaysia: Profile Comparisons For Marketing Purposes. In Proceedings of AGBA 3rd World Congress, Advances in Global Business Research eds. Welsh, D.H.B. et al, 3 (1), 4 - 6 January 2006, Kula Lumpur, Malaysia, pp. 43-54. (ISSN 1549-9332).

Mutum, D. and Sulaiman, A. (2005). Culture and E-Commerce Adoption: A Modified TAM. In Proceedings of UM FBA Asian Business Conference, eds. Abdul Razak and Ezlika, Kuala Lumpur, Malaysia, 1(1), 13-15 April. (Digital format).

Mutum, D. Ishak, N.K. and Cheong Khai Fan (2005). An Exploratory Study of CRM Implementation in the Malaysian Automobile Industry. In Proceedings of the Academy for Global Business Advancement Conference, 3-5 January. New Delhi India. Advances in Global Business Research. 2(1), pp. 232-238.

Mutum, D. and Md. Isa, M.A. (2004). E-learning Initiatives at Universiti Utara Malaysia: From the Student's Perspective. In Proceedings of ASEAN/Asian Symposium on Educational Management and Leadership. 13-15 December. Penang, Malaysia. (Digital format).

Md. Isa, M.A. and Mutum, D. (2004). Attitudes of University Graduates towards the Agribusiness Sector. In proceedings of the ASEAN/Asian Symposium on Educational Management and Leadership. 13-15 December. Penang, Malaysia. (Digital format)

Marlin Marissa Malek Abdul Malek, Mutum, D. and Jaguli, A.R. (2004). International Business Operators and Choice of Banks: A Study on the Country of Origin Effect, in Proceedings of the Asia Pacific Economics and Business Conference, 7-9 October. Penang, Malaysia. (Digital format)

Ghazali, E. Mutum, D. and Mahboob, N.A. (2004). Attitude towards Online Purchase of Fish in Urban Malaysia: An Income Comparison, in Proceedings of Academy of World Business, Marketing & Management Development Conference, July. Gold Coast, Australia. Proceedings 1(1), pp.12-24.

Mutum, D. and Ghazali, E. (2003), E-Commerce and The Downstream Logistics: An Exploratory Study, in Proceedings of The Second National Conference on Transport Management: Issues and Challenges, eds. Nizamuddin Zainuddin, Shah Alam, Malaysia, 20 - 21 October, pp.160 – 171.

Ghazali, E., Mutum D. and Adilla (2003), Shopping Behaviour of Teenagers Towards Clothing in Urban Malaysia: A Gender, Ethnic and Age Comparisons, Proceedings of The Fifth Asian Academy of Management Conference (AAM), Vol. 1, eds. T. Ramayah, Kuantan, Malaysia, 10 – 13 September, pp.335 – 346.

Ghazali, E., Mutum, D. and Azlinawatee, N. (2003), Attitude Toward Online Purchase of Fish in Urban Malaysia: An Ethnic Comparison, Proceedings of The First International Conference of The Asian Academy of Applied Business, eds. Roselina, A., Kota Kinabalu, Malaysia, 10 – 12 July, pp.423 – 436.


A Study of Internet Users' Adoption of E-Commerce
Faculty Grant Research
Faculty of International Studies, Universiti Utara Malaysia, Kedah, Malaysia (2005).

Entry of Proton and Perodua into the Indian Passenger Car Market: A Study from the Marketing Perspective
Thesis submitted for the partial fulfillment for the Degree of Master of Business Administration (MBA)
University of Malaya, Kuala Lumpur, Malaysia, 2000.

Studies on the Anatomical Evaluation of Resin Blazes Tapped by Cup and Lip Method in Chir Pine (Pinus roxburghii Sargent)
Thesis submitted in partial fulfillment for the Degree of Master of Science in Forestry (MSc)
Dr. Yashwant Singh Parmar University of Horticulture and Forestry, Solan, India, 1995.

MAGAZINE ARTICLES ( in chronological order with newer articles on top)

Jaring Internet Magazine (Published by Mimos Sdn Bhd.)

1. Online Auctions: E-Commerce the Easy Way
Feb 2003 6:2, pp. 58-59.
2. Understanding Meta Tags
Nov 2002 5:11, pp. 49-51.
3. Managing Your E-Mail
Sept 2002 5:9, pp. 64-65.
4. Digging Out Information
Aug 2002 5:8, pp. 64.
5. The Evolution of Malaysian E-Communities
Aug 2002 5:8, pp. 36-37.
6. Understanding Forms
July 2002 5:7, p. 64.
7. Make Your Site Interactive
June 2002 5:6, pp. 49-51.
8. The Jewels of Our East Coast
May 2002 5:5, pp. 71-73.
9. Brewing JavaScript
May 2002 5:5, pp. 49-51.
10. The White Continent
April 2002 5:4, pp. 71-72.
11. Adding Flash to Your Site
April 2002 5:4, pp. 53-56.
12. GIF vs JPEG
March 2002 5:3, pp. 57-58.
13. Is Your Handphone Frying Your Brain
March 2002 5:3, pp. 74-75.
14. The Energy Race Has Begun
Feb 2001 5:2, pp. 76-77.
15. Part 2: Cascading Style Sheets Made Easy
February 2002 5:2, pp. 53-54.
16. Cascading Style Sheets Made Easy
January 2002, 5:1, pp. 53-55.
17. Seeking Spiritual Solace Online
Jan 2002 5:1, pp. 73-74.
18. A Natural Heritage
Dec 2001 4:12, pp. 67-68.
19. Tables Made Easy
Dec 2001, 4:12, pp. 75-76.
20. WYSIWYG Web Editors
Nov. 2001 4:11, pp. 72-73.
21. Burning Tyres and Babes
Nov. 2001 4:11, pp. 63-64.
22. Using Notepad to Build a Web Page
Oct. 2001 4:10, pp. 75-77.
23. The Hunt Begins
Oct. 2001 4:10, pp. 57-58.
24. A New Ring Tone in Town
Sept. 2001 4:9, p. 61.

South Review (was published by SNN Sdn Bhd, part of the Tadmansori Group)

1. The Asian Development Research Forum June 2000 1:3, pp. 29-30.
2. Concern Over Persistent Organic Pollutants Sept 2000 1:6, p. 26.
3. Regular technology column.