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Introduction to blogs

An Introduction to Blogs

By Dilip S. Mutum

Doctoral Researcher
Marketing and Strategic Management Group
Warwick Business School
University of Warwick


Article was first published on Sat 16 Feb 2008

Last update: 20 April 2011

According to Technorati, the Blog search engine, approximately 70 million weblogs (or blogs as they are popularly known) are in existence, with about 120,000 new ones being created worldwide everyday - around 1.4 new blogs created every second.

The word “Blog” is derived from “Weblog”. It was Jorn Barger, who first coined the term, on 17 December 1997. In April or May of 1999, Peter Merholz, came up with the word “blog” after breaking the word weblog into the phrase “we blog” in the sidebar of his blog

Though some authors argue that the word is not a portmanteau of the words 'web' and 'log,' the terms ‘blog’, ‘weblog’ and ‘web log’ are often used interchangeably

There are several definitions of the word blog and most refer to it as a “personal online journal”. However, this may not be correct considering the fact that blogs are “public” and interactive in nature. Lot of blogs are collaborative and we must also consider the fact that corporate blogs are all the rage now.

However, one of the best definitions is provided by The Oxford Dictionary of Modern Slang, which defines it as ‘An Internet website containing an eclectic and frequently updated assortment of items of interest to its author’.

Our definition recognises the interactive nature of blogs and define blogs as an “interactive website with posts that are up-dated frequently and may contain links, images, video or music clips, of interest to its author or authors that are archived and arranged in reverse chronological order” (Mutum and Wang, 2010).

There are a number of free blog publishing systems on the net. The two most popular are Blogger (owned by Google) and Wordpress.

All Warwick University students can sign up for a free blog as well. Check out my blog: Dilip Mutum's Warwick Experience. However, just keep in mind that you won't be a student at the university forever.

I started blogging in September 2003 and have been blogging ever since. My oldest blog is ah ok lah, which is hosted with Blogger.


Mutum, Dilip and Wang, Qing (2010). “Consumer Generated Advertising in Blogs”. In Matthew S. Eastin, Terry Daugherty and Neal M. Burns (Eds) Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (Vol 1), pp. 248-261, IGI Global: Pennsylvania (ISBN13: 9781605667928).