Is globalisation linked to the emergence of global consumer products? Are these products Western in nature and manufacturing? Is there a ‘global consumer’? What is the role of businesses, the state and of people in shaping global consumption? Does the use of similar commodities create uniformity across the globe? This week the readings focus on food in order to analyse the role of consumers, technologies, the meaning of power and the creation of hybridity.
1. Key Readings
Please read as much as you can over Christmas:
2. A Global Consumer Good
Choose a consumer good and discuss in what ways consumption has become global or how it might challenge some established ideas about the global and globalization. Write 200 words on the Course Forum.