Creative and Media Enterprises (MA) (2025 Entry)
Find out more about our Creative and Media Enterprises Master's degree at Warwick
The MA in Creative and Media Enterprises was the first in the UK to examine the business of creativity by focusing on the special relationship between creativity, strategic management and cultural entrepreneurship. The course facilitates an entrepreneurial and strategic approach to managing creative business, people, and ideas across the creative and media industries.
Course overview
In this programme you will be invited to develop your understanding of creative organisations, teams, value creation, and markets within the global creative economy. We encourage you to consider a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries.
You will also develop your understanding of entrepreneurship and intellectual property and its strategic and regulatory significance within the creative and media industries. This course will invite you to critically reflect on the theories and ideas that shape industry practice and help you to tackle the real challenges of running a creative business.
General entry requirements
Minimum requirements
2:1 undergraduate degree (or equivalent) in a related subject.
English language requirements
You can find out more about our English language requirementsLink opens in a new window. This course requires the following:
- Band B
- IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.
International qualifications
We welcome applications from students with other internationally recognised qualifications.
For more information, please visit the international entry requirements pageLink opens in a new window.
Additional requirements
There are no additional entry requirements for this course. However, we may ask applicants to write a short essay, attend an interview, or respond to a set of questions.
Core modules
Creativity and Organisation
The module examines the internal organisational dynamic of the creative business, from financial planning and human resource management to organisational theory. The module is divided into three parts. The first part examines the definition and creation of ‘value’ in the creative and media industries and relates this to issues in financial management. The second part considers the organisational structure of creative and media businesses. The third part focuses on strategic planning, incorporating a critique of ‘scientific’ approaches to management and planning, and a search for alternative models for strategic planning for small creative enterprises.
Creativity and Entrepreneurship
This module will examine two distinct entities – the individual creative entrepreneur and their creative ideas. We will study the entrepreneurial processes that turn ideas to businesses. In assessing the entrepreneurial processes, we will examine the role of intellectual property, the currency of the creative sectors and how value is created in the creative and media enterprises. We will explore the confluence and conflicts between different creative, commercial and legal imperatives for creative entrepreneurs through case studies, seminars, and presentations by visiting experts.
Creative Business Project
In this module you will apply your learning by participating in a specific project for a creative or media organisation. Working as a member of a small team you will deliver a strategic solution to a genuine issue or challenge faced by the company. Your project may relate to business planning and development, product or service design, or marketing strategy. Working in association with colleagues from your client company, your team will put their ideas into practice to meet the objectives of their brief. You will deepen your understanding of the dynamics of creative work, teams and organisations through the execution of your project and ongoing reflective practice.
Research Design
This module aims to prepare you for your Major Project, which is a substantial piece of independent research on a topic of your choice. The module will equip you with a broad understanding of relevant research methods from which to select an appropriate approach for your own project. It will introduce you to ethical dimensions of research. It will equip you to write an effective proposal (including research questions, rationale, explanation and justification of research methods, identifying relevant literature and data sources).
By the end of the module, you should be ready to submit your proposal and be equipped with a broad understanding of research methods in the cultural, creative and media industries field.
Plus the following:
Major Project
The Centre for Cultural and Media Policy Studies is an interdisciplinary centre for teaching and research in the fields of cultural and media policy and the creative industries. The commitment to interdisciplinarity is reflected in our Major Projects, where you will be encouraged to draw on approaches from across the humanities and social sciences in producing your work. Successful projects can emerge from creative engagement with scholarly debates, from the design and analysis of original empirical work, or from some combination of these. This openness of approach is also reflected in how Major Project research can be represented.
Optional modules
Optional modules can vary from year to year. Example optional modules may include:
- Marketing and Markets
- Cultural Entrepreneurship
- Media, Policy and Markets
- Developing Audiences for Cultural Organisations
- Managing Creativity for Sustainable Development
All students will take one optional module. There are five core modules, which also includes a course specific applied management module. The bespoke applied management module for this MA is ‘Creative Business Project’ (see above). This module gives you the opportunity to apply your learning in practice- or industry-related contexts.
Teaching
You will learn in an international environment through interaction with academic experts and industry practitioners.
The core modules are taught through a combination of lectures, workshops and student-led presentations and discussions. These sessions are complemented by self-directed learning and access to resources and activities in a virtual learning environment.
The course is designed to facilitate participation and critical reflection and in some modules you will have the opportunity to apply your learning in a professional context.
Class sizes
We traditionally limit class size to 20-35 students on each of the three taught Master's courses.
Typical contact hours
Typical contact hours range between 6 to 10 hours each week for core teaching – this excludes additional tutorials, workshops, and research seminars.
Assessment
- All coursework
- Written assignments come in a variety of forms: essays, case studies, evaluations, reports, proposals, portfolios and business plans
- Group presentations and tasks, and creative and practical projects
- A major project (written dissertation of 12,000 words) on a research topic of your choice
Additional course costs
For all MA courses, the cost of field trips or off-campus assignments are estimated to cost between £100-£200, although this will depend on which option module has been chosen or the nature of a project or placement undertaken for an applied management module.
Reading Lists
If you would like to view reading lists for current or previous cohorts of students, most departments have reading lists available through Warwick Library on the Talis Aspire platform.
You can search for reading lists by module title, code or convenor. Please see the modules tab of this page or the module catalogue.
Please note that some reading lists may have restricted access or be unavailable at certain times of year due to not yet being published. If you cannot access the reading list for a particular module, please check again later or contact the module’s host department.
Your timetable
Your personalised timetable will be complete when you are registered for all modules, compulsory and optional, and you have been allocated to your lectures, seminars and other small group classes. Your compulsory modules will be registered for you and you will be able to choose your optional modules when you join us.
Your career
Recent graduates from this course have gone on to work in a variety of managerial and creative roles in TV, advertising, digital media, video games, research, marketing, and rights management, or have set-up their own creative enterprises.
Employers include the BBC, Sky, Discovery, Warner Bros, HBO, Bankside Films, Ogilvy, Havas Worldwide, Penguin, Random House, Penguin, Google, Facebook, Bytedance, Tencent, Activision Blizzard, Universal, and Primavera Sound.
Our School has a dedicated professionally qualified Senior Careers Consultant offering impartial advice and guidance together with workshops and events throughout the year. Previous examples of workshops and events include:
- Discovering Careers in the Creative Industries
- Careers in Radio Film and Television
- Warwick careers fairs throughout the year
- A history and DIY Guide to setting up and running a Theatre Company
Centre for Cultural and Media Policy Studies
We are internationally renowned for our excellence in the teaching and research in the policy, management, development, enterprise and industry of culture, media communication and creativity. Our approach is based on a critical engagement with both the practical realities of working in the cultural sector and the ideological and conceptual questions which lie behind them.
Find out more about us on our website.Link opens in a new window
Our Postgraduate Taught and Research courses
Tuition fees
Tuition fees are payable for each year of your course at the start of the academic year, or at the start of your course, if later. Academic fees cover the cost of tuition, examinations and registration and some student amenities.
Fee Status Guidance
We carry out an initial fee status assessment based on the information you provide in your application. Students will be classified as Home or Overseas fee status. Your fee status determines tuition fees, and what financial support and scholarships may be available. If you receive an offer, your fee status will be clearly stated alongside the tuition fee information.
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Find out more about how universities assess fee status
Additional course costs
As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad.
For departmental specific costs, please see the Modules tab on the course web page for the list of core and optional core modules with hyperlinks to our Module Catalogue (please visit the Department’s website if the Module Catalogue hyperlinks are not provided).
Associated costs can be found on the Study tab for each module listed in the Module Catalogue (please note most of the module content applies to 2022/23 year of study). Information about module department specific costs should be considered in conjunction with the more general costs below:
- Core text books
- Printer credits
- Dissertation binding
- Robe hire for your degree ceremony
Scholarships and bursaries
Scholarships and financial support
Find out about the different funding routes available, including; postgraduate loans, scholarships, fee awards and academic department bursaries.
Living costs
Find out more about the cost of living as a postgraduate student at the University of Warwick.
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The application process for courses that start in September and October 2025 opens on 2 October 2024.
Applications will close on 2 August 2025 for students who require a visa to study in the UK, to allow time to receive a CAS and complete the visa application process.
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