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MSc Innovation and Entrepreneurship (IAE)


New business success typically requires a rare combination of innovation, technical skills, and entrepreneurial know-how. We focus on these to increase the chances of success for your new product or service based businesses.

Our Master's in Innovation and Entrepreneurship is designed for entrepreneurs, or graduates with entrepreneurial flair who are looking to establish their own business.

It is designed for people who see opportunities all around them, and who want to achieve their dreams of creating a business that can harness those opportunities. It is an exciting programme that will give you the mind-set, tools and techniques to turn your ideas into a successful business.

You will learn to apply best-practice approaches to designing, developing, and running your own innovation-driven, often globally orientated, business.

It’s a practical course, covering the process from generating new business ideas, developing and refining ideas, and designing the infrastructure right through to launching the business. You’ll focus on how innovation can be exploited in technological and business contexts, to increase success for new product or services based businesses.

Course modules

You'll be required to take the following modules as part of this MSc programme:

Elective modules

You will need to choose two elective modules from the full module list, which should be chosen to supplement your course modules above. Elective modules are subject to availability and restrictions apply.

Please note: the list relates to modules available in 2018/19 academic year, and should be regarded as an illustrative guide to modules available in future years.

You are required to pass nine modules in total for this MSc course.


The project is worth 50% of the final grade, and supports you in developing research and analytical skills. For the Entrepreneurship course the project is devoted to developing your business idea in a rigorous manner so that at course end you will be able to launch your business.

Work on your project runs concurrently with your module study. You will be able to choose project or suggest one of your own and a member of staff will guide you through the process of writing a dissertation. Examples of some projects are:

  • Mobile based concert organization and promotion in Nigeria

  • A reverse auction based wedding portal

  • An electronic marketplace for small businesses

  • Unijobs – a jobs portal for students

  • Development of new household appliances

  • iPhone app

Learning style

The taught component of the course is a mixture of lectures, seminars, syndicate/group work, practicals, online learning and forum activities. Module leaders are experts in their fields and are supported by external speakers working in organisations at the forefront of their fields.

The taught component of the course is assessed primarily through written assignments, although some modules include assessed in-module exercises. There are no written exams.

Each module usually lasts one week. See here for more information about the course structure.

Interested in an MSc by Research instead?

Check out our MSc by Research in Business Transformation - an 18 month research degree aimed at those wanting to transform a family business. You can find out more on this web page.

Entry requirements

In order to meet our academic entry requirement, you should have obtained the minimum of a UK second class honours degree (or equivalent) in a variety of disciplines.

Students join this MSc programme from all academic disciplines, from engineering and business, through to creative arts and humanities. A good proportion of Innovation and Entrepreneurship students already have professional experience and are at the stage in their career where they want to launch their own company. Others come as recent graduates, typically from an entrepreneurial family, and are looking at expanding and innovating the family firm, developing new markets and product or service lines.

Applicants should be able to demonstrate their entrepreneurial flair in their Statement of Purpose.

English language
For non-native English speakers, we require an IELTS score of 6.5 (with no less than 6.0 in any one component).
What you will need to apply
  • A completed application form and application fee.
  • A Personal Statement, which can be included in the online application.
  • A scan of your transcript (marksheet). If you are still studying, send us your transcripts to date. NB: if you are made an offer, we will then require your original degree transcripts and certificate in hard copy format to clear your conditions.
  • English test result (if applicable) - this can be submitted after you have an offer.
  • One reference. If you completed studies less than 2 years ago, this should be an academic reference. If you graduated more than 2 years ago, we will accept professional references. We contact your referee directly, so please include their valid professional email address on your application form.

You can read more about the application process on our how to apply page.

What our students say...

IAE_student1Saida Haddad

"I learned a lot by working with the other students on the course as we carried out group exercises and case studies. It was amazing to be surrounded by entrepreneurial-minded people who would share their experiences and support each other. I can’t describe just how much I got out of that". ~ Read more from Saida

IAE_student2Anjali Raj

"The subjects we covered in each module were all directly relevant and gave me the skills and understanding I needed to set up and run a new enterprise. These spanned a whole range of diverse areas from establishing a business model and leadership to sales and finance. I was constantly learning and stretching my horizons". ~ Read more from Anjali

IAE_student3Dhruv Jain

"Like many others, I just wanted to get on with it and launch my business. To be able to step back and learn about all of the areas I needed to know was massively valuable. What’s great is that the course can be customised, so I was able to choose elective modules that were relevant to my business area" ~ Read more from Dhruv

Want to read more student views?

Find out what our current students think about studying at WMG Master's, by checking out our blogs and vlogs page. You can also read our alumni stories by taking a look at our alumni profiles page.

Employability and career prospects


Our graduates typically start their own business, and we’ve seen them become successful in a wide range of sectors including: food and drink, music, electrical manufacturing, digital education, oil and gas, outsourcing, consultancy, fashion, textiles, luxury goods and jewellery, logistics, and finance.

Being an entrepreneur is not just about making money, but creating value to help to improve people’s lives. Many of our graduates have developed social enterprises, such as housing projects in refugee camps, food distribution for the needy, digital applications for those with specific learning needs, and various community enterprise programmes.

The skills gained on this course are also extremely valuable for existing businesses, especially where there is interest in moving into new product or service areas.

Other IAE graduates are now working for companies such as:
  • Vodafone
  • Samsung Electronics
  • Nielsen
  • Cisco
  • Austrian Airlines
  • ExxonMobil
  • Sony
  • Jaguar Land Rover
  • Johnson & Johnson

WMG: a department embedded in industry

You'll be studying in an environment surrounded by professionals from a range of industries and sectors; including hearing directly from industry experts and guest speakers in many of our modules.

Throughout the year, we also host activities and events that will help you to understand potential career pathways including; seminars; external speakers; industrial visits; alumni talks and more. We encourage our students to make the most of the opportunities available to learn about career options for the future.

Warwick Careers Service

The University of Warwick's Careers Service offers specific careers support to WMG students, through a dedicated Careers Advisor, Siobhan Qadir. The service provides practical workshops and 1-1 appointments for our students covering many aspects of career choice and development, including: how to build a strong CV and write job applications; effective career planning and guidance; and how to enhance your interview and networking skills.

Additionally, each year, employers have a presence on campus, with careers fairs, presentations and guest lectures happening on a regular basis; meaning you'll have lots of exposure to potential employers.


We hope that your relationship with WMG and the University of Warwick will continue long after your graduate. The university and the department both have vast alumni networks and, upon graduation, you'll be a member of this ever-growing community of professionals working in countries around the world. You'll have access to our alumni support; events; e-mentoring scheme; amongst many other opportunities.

You can read about more about the careers and experiences of our alumni on our alumni profiles web pages.

      Key Facts

      Start date 
      30th September 2019

      One year, full-time

      Tuition fees
      Overseas: £25,870
      Home/EU: £14,115

      Scholarships available

      Apply online (£55 application fee)

      Entry requirements
      UK Bachelor's 2:2 (Hons) or equivalent

      English language requirements
      IELTS 6.5

      Application deadline
      31st July 2019*

      However, please note that early application for this course is strongly recommended.

      *Applications will close prior to this deadline if capacity on the course is reached.

      Course leader
      Jay Bal