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Expert Comment


Will face masks become the norm in Europe? Expert comment

With many European governments making it compulsory to wear face masks in certain public places, and others recommending it, will masks become part of ‘the new normal’ in the UK? Professor Helen Spencer-Oatey and Professor Perry Hinton look at what norm theory can tell us about behaviour change.


How does wearing a face mask become the cultural norm? Expert comment

The UK Government has begun recommending the wearing of non-medical face coverings in enclosed spaces. Will it become the norm to see people in Britain wearing masks while outside their homes? Professor Helen Spencer-Oatey and Professor Perry Hinton look at how mask-wearing became the norm in other cultures in this comment piece.


Changing people’s behaviour in times of Covid-19 - further expert comment

As news reports of police struggling to persuade social gatherings to break up and go home start to appear, Helen Spencer-Oatey, Perry Hinton, Katharina Lefringhausen (Warwick) and Dan Spencer (Oxford) look at how norm theory can be applied to tailor appeals to different groups.


Can social norm theory help to change behaviour around Covid-19? Expert comment

Psychologists working in intercultural communication, Helen Spencer-Oatey, Perry Hinton, Katharina Lefringhausen (Warwick) and Dan Spencer (Oxford) comment on the role "norm focus theory" could play in changing our behaviour during the coronavirus lockdown.