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International Business and Management with Marketing BSc

Undergraduate

Start date

27 September 2027

Study location

University of Warwick

Qualification

Bachelor of Science (BSc)

Department

Warwick Business School

Duration

4 years full-time

Course overview

Studying International Business and Management with Marketing (BSc) will enable you to learn a wide range of relevant, highly transferable and sought-after skills. These skills will help to prepare you for an exciting global career in marketing and business.

A group of International Management with Marketing undergraduate students sitting around a laptop and smiling

BSc International Business Management with Marketing equips you with the tools and knowledge to enter the industry with confidence.

In your third year, you’ll gain international exposure through study at a partner institution or an approved work placement—enhancing your academic, personal, and professional development while expanding your global network. We have partnered with over 40 institutions in over 20 countries around the world for your year abroad. Current partnerships are offered in Australia, Canada, China, Hong Kong, Japan, North America, Singapore, South Korea and various countries across Europe.

Alternatively, you may choose to work overseas. Previously our students have completed work placements with companies such as Clarins, Colgate-Palmolive, IBM, L’Oreal and Peugeot.

Benefits of studying BSc International Business and Management with Marketing at WBS:

  • Learn from world‑leading academics who bring together cutting‑edge theory and real‑world industry experience
  • Build a strong foundation in core management and business principles, learning to think critically, and analyse and interpret real-life business issues
  • Tailor your learning and deepen your marketing expertise, you’ll choose from electives aligned with key industry areas such as agency and communications, marketing analytics, brand management, and marketing consultancy and strategy.
  • Develop the skills employers want through our PRACTICE framework. To make sure our students are graduate-ready, we created the PRACTICE Framework, which is embedded across our teaching. It is our signature way of bridging the gap between theory and action.

Developed with our academics and industry partners, it builds the skills, mindset and adaptability that employers expect today and will rely on tomorrow.

Learn more about our PRACTICE framework on the WBS website.

Entry requirements

Modules

Throughout your degree, you’ll study CORE modules - designed to give you essential business knowledge and the skills employers want. Each year builds your confidence, skills and independence:

  • Year 1: Structured, supportive learning to help you settle in and master the basics.
  • Year 2: Apply your knowledge to real‑world challenges through case‑based learning.
  • Final Year: Step up as an independent learner, sharpening your expertise and preparing for life after graduation.

Beyond your CORE modules, you can personalise your degree with a wide range of elective options. In your second and final year, you’ll choose modules from our marketing portfolio that match your interests and career goals, as well as other subjects to complement or broaden your business knowledge.

Note that the module catalogue is subject to change for future years of study, as we evolve our courses in response to the latest developments in academia and industry.

Fees and funding

Teaching and learning

Careers

Life at Warwick

This is where your journey begins. Our campus is the heart of it all. It’s more than just a campus - it's the places you visit, the people you meet, the fun that you have; the experiences you have here will be transformative.

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Why Warwick

Your university experience is defined by far more than your course or the career path you follow. At Warwick, it’s where you discover who you could become.

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