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Business and Management with Marketing with Placement Year BSc

Undergraduate

Placement year

Start date

27 September 2027

Study location

University of Warwick

Qualification

Bachelor of Science (BSc)

Department

Warwick Business School

Duration

3 years full-time

Course overview

Studying Business and Management with Marketing with Placement Year (BSc) will enable you to learn a wide range of relevant, highly transferable and sought-after skills. These skills will help to prepare you for an exciting career in marketing and business.

A group of undergraduates sitting around a laptop and smiling

BSc Business and Management with Marketing with Placement Year prepares you with the knowledge and skills to succeed in one of today’s most dynamic industries. You’ll learn how consumers make decisions, how to build memorable brands, and how to create impactful communications. You’ll build a strong foundation in business and management, and develop into a strategic, creative, and analytical thinker ready to tackle global business challenges.

Benefits of studying BSc Business and Management with Marketing with Placement Year at WBS:

  • Learn from world‑leading academics who bring together cutting‑edge theory and real‑world industry experience
  • Build a strong foundation in core management and business principles, learning to think critically, and analyse and interpret real-life business issues
  • Tailor your learning and deepen your marketing expertise, you’ll choose from electives aligned with key industry areas such as agency and communications, marketing analytics, brand management, and marketing consultancy and strategy
  • Develop the skills employers want through our PRACTICE framework

To make sure our students are graduate-ready, we created the PRACTICE Framework, which is embedded across our teaching. It is our signature way of bridging the gap between theory and action. Developed with our academics and industry partners, it builds the skills, mindset and adaptability that employers expect today and will rely on tomorrow.

Through PRACTICE you will build key interpersonal strengths - including communication, leadership and teamwork – so you can become more adaptable, confident and resilient.

Learn more about our PRACTICE framework on the WBS website.

Entry requirements

Modules

Each degree is structured around our CORE Spine modules, named after our CORE values. The CORE modules are designed to give you essential business knowledge and the skills employers want. Each year builds your confidence, skills and independence:

  • Year 1: Structured, supportive learning to help you settle in and master the basics
  • Year 2: Apply your knowledge to real‑world challenges through case‑based learning
  • Year 3: Step up as an independent learner, sharpening your expertise and preparing for life after graduation

Beyond your CORE modules, you can personalise your degree with a wide range of elective options. In your second and third year, you’ll choose modules from our marketing portfolio that match your interests and career goals, as well as other subjects to complement or broaden your business knowledge.

Note that the module catalogue is subject to change for future years of study, as we evolve our courses in response to the latest developments in academia and industry. If optional modules are listed below, these can vary from year to year.

Fees and funding

Teaching and learning

Careers

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