LECTURE 7 – COMMODITIES AND CONSUMERS

1. Theories of Consumption

• Hedonism
• Emulation – Simmel; McKendrick
• Taste and Status – Bourdieu
• Civility and Politeness – Norbert Elias
• Industrious Revolution – Jan de Vries

2. Foreign Trade and Home Demand

Asian imports

Home demand

Foreign markets

3. Asian Luxuries and British Markets

• Porcelain
• Tea
• Calicoes and Silks
• Lacquer Ware

4. Middling Class Consumption

• From Luxury to “Politeness”

5.. A British Product Revolution

• Glassware and Ceramics
• Cottons
• Cutlery and Metal ornament
• Furnishings
• Ornament and Collectables

6. Advertising and Shopping

7. A Nation of Shoppers

• British brands and Selling abroad