This long essay will discuss the nature of cultural commodities is aimed at gaining more audience and how these commodities were spread and consumed regardless of time and the change in technologies. The essay structure will be organized in a comparative analysis between how British rock (Beatles & Queen) and Korean popular culture became an international phenomenon. For example, the founder and producer of the company, Soo-Man Lee, adopted a hybridization form of music production. Meaning, SME actively incorporated foreign elements into traditional Korean popular music through artist collaborations, specifically those of American and European pop. Those music gained wide popularity in Asia, where it is known for its catchy melody and rhythms, and spectacular visual performance through elaborate dance routines and idol’s appearances. Another factor that contributed to K-pop’s success abroad was catering to the local needs with their artists, music, and performances. To open up the Japanese market, SME partner with Japanese entertainment company and purposely included Japanese members into the idol group and did most of their performances in Japanese language. What is more, SME and their artists effectively utilize social media like Twitter, Instagram and Facebook enables them to construct a virtual fan community which further reflects the company’s brand image as a global music producer. Through hybridization, localization and management of social media in production and marketing, SM Entertainment was able to generate large sum of revenue and create a Korean Cultural Wave around the global entertainment industry. As one can see, not much research has been done into British rock, which makes me wonder if the techniques of promoting their music follows a somewhat similar/different path as K-Pop.