Digital Marketing is growing globally both in terms of annual business investment, and the impacts it has on consumer behaviour.
This specialism prepares students to effectively utilise Digital Marketing channels (such as social media, search engines, programmatic advertising, and content marketing) to deliver effective digital marketing campaigns. Additionally, the specialism incorporates cutting-edge technologies and techniques for analysing customer data, and achieving digital transformation throughout the organisation.
As part of this specialism, students will take a total of 120 CATs worth of modules, as listed below.
- e-Business Fundamentals
- Digital Marketing, Strategy and Management
- e-Customer Relationship Management
- Creating a Digital Brand
- Digital Marketing Campaigns
- Big Data and Marketing Technology
- Digital Retail Strategy
- Study, Professional and Analytical Skills
The research element is worth 33% of your final grade (60 CATs). This project supports you in developing your personal research skills. If you opt for the Digital Marketing specialism, your project should focus on management or technology-related issues in companies involved in digital marketing.
Graduates of our e-Business Digital Marketing specialism will typically progress into careers within digital marketing campaign design and management; digital analytics; social media marketing and management; PPC and SEO management; systems design thinking; launching digital enterprises amongst other areas.
Typical roles could include:
- Digital Marketing Executive / Manager
- Social Media Marketing Specialist
- Account Manager
- Customer Experience Management
- Marketing Analyst
- Marketing Communications Officer / Manager
- SEO Specialist
- SEM / PPC Executive