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MSc e-Business Management: Digital Marketing specialism

Digital Marketing Specialism
Digital Marketing is growing globally both in terms of annual business investment, and the impacts it has on consumer behaviour.

This specialism prepares students to effectively utilise Digital Marketing channels (such as social media, search engines, programmatic advertising, and content marketing) to deliver effective digital marketing campaigns. Additionally, the specialism incorporates cutting-edge technologies and techniques for analysing customer data, and achieving digital transformation throughout the organisation.

As part of this specialism, you will be required to take a total of 90 CATs worth of modules, as listed below.

Your project

Your project is worth 50% of your final grade (90 CATs) and supports you in developing your personal research skills. If you opt for the Digital Marketing specialism, your project should focus on management or technology-related issues in companies involved in digital marketing.

Example job roles for graduates of the Digital Marketing specialism may include:
  • Digital Marketing Executive
  • Customer Experience Management
  • Marketing Manager