Digital Marketing is growing globally both in terms of annual business investment, and the impacts it has on consumer behaviour.
This specialism prepares students to effectively utilise Digital Marketing channels (such as social media, search engines, programmatic advertising, and content marketing) to deliver effective digital marketing campaigns. Additionally, the specialism incorporates cutting-edge technologies and techniques for analysing customer data, and achieving digital transformation throughout the organisation.
As part of this specialism, you will be required to take a total of 90 CATs worth of modules. Three modules will be taken by all e-Business Management students (see the shared module list below) and all five modules will be taken from the specialist list (Digital Marketing modules).
Shared modules (taken by all e-BM students)
Required modules for Digital Marketing specialism
- Big Data, Analytics & Visualisation
- Digital Entrepreneurship & Digital Disruption
- e-Customer Relationship Management
- Emerging Technology for Business*
- The Digital Workplace
*In the process of approval. Expected for 2019/2020
Your project is worth 50% of your final grade (90 CATs) and supports you in developing your personal research skills. If you opt for the Digital Marketing specialism, your project should focus on management or technology-related issues in companies involved in digital marketing.
Example job roles for graduates of the Digital Marketing specialism may include:
- Digital Marketing Executive
- Customer Experience Management
- Marketing Management