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MSc e-Business Management

Full-time Master's
e-Business Management

Online engagement is a defining feature of today’s business environment. Competence in digital activity is critical to success, be that business profitability, optimised communications, or data management and analysis.

Start date:
30 September 2024

12 months, full time 

Application deadline:
2 August 2024

Master of Science (MSc) 

Highlights and benefits

  • Ranked 5th in Western Europe (1st in the UK) in the Eduniversal Best Masters 2024 ranking for 'E-Business and Digital Marketing' courses
  • Four specialisms within this MSc degree covering: Digital Marketing, e-Commerce, Data Science and Digital Technology Management to help you tailor modules in line with your future career
  • An applied and interactive learning style, consisting of simulations, group work, case studies and exercises
  • Tutors bring a wealth of industry expertise and guest speakers from industry contribute frequently


Our MSc in e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity.

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You’ll develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.

MSc e-Business Management Specialisms

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc, therefore, allows you to select from one of a range of specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

Meet the Course Director: Mark Bonnett

Mark has a long history with the University of Warwick having worked at WMG’s National B2B Centre as an Open Source Technologist and IT Consultant from 2004 to 2010. Followed by several years in industry specialising in Web and Data technology, Digital Marketing, and Web Design, he returned to teach on the e-Business Management course, and has, in more recent years, taken over the Course Directorship.

Scholarships and Bursaries

WMG will be awarding over £1million in scholarships and bursaries to students commencing study on any of our full-time MSc programmes beginning in September 2024

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Ready to study at WMG?

We look forward to receiving your MSc application. If you have any questions, please don’t hesitate to get in touch.