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e-Commerce and Digital Analytics

MSc e-Business Management
e-Commerce and Digital Analytics

e-Commerce and Digital Analytics is one of four specialisms within our MSc e-Business Management course. This specialism will give you a comprehensive understanding of how to implement effective e-Commerce solutions, from both a technical and a business perspective.

Start date:
30 September 2024

12 months, full time 

Application deadline:
2 August 2024

MSc e-Business Management

Specialism overview

Global e-Commerce is booming and many companies are rethinking their e-commerce strategy: whether that is by entering the online retail environment for the first time, or by re-evaluating their current online setup. e-Commerce allows businesses to expand their operations, by reaching customers around the world. This specialism is designed for candidates who would like to create their own e-Commerce business; who wish to work in an e-Commerce consulting role within an agency; or for those who hope to manage a company’s e-Commerce website. You’ll be provided with a comprehensive understanding of how to implement effective e-Commerce solutions from both a technical and a business perspective. The modules cover e-Commerce systems (such as CMS tools, cloud technology, and e-Customer Relationship Management systems), as well as related business areas (such as building the necessary supply chains to manage inventory and delivery of goods, and e-Commerce business models and financing).

Meet the Course Director: Mark Bonnett

Mark has a long history with the University of Warwick having worked at WMG’s National B2B Centre as an Open Source Technologist and IT Consultant from 2004 to 2010. Followed by several years in industry specialising in Web and Data technology, Digital Marketing, and Web Design, he returned to teach on the e-Business Management course, and has recently taken over the Course Directorship.

Scholarships and Bursaries

WMG will be awarding over £1million in scholarships and bursaries to students commencing study on any of our full-time MSc programmes beginning in September 2024.

Specialisms: MSc e-Business Management

In total, we offer a choice of four specialisms within the MSc e-Business Management degree programme, in order to help you focus on your particular area of interest and specialisation. You can find out more about the other three specialisms through the links below.

Data Science and Digital Operations

Develop your skills and knowledge in areas such as big data, statistics, analytics and machine learning

Digital Marketing

Learn to effectively manage digital channels and campaigns to support strategic business and marketing objectives

Digital Technology Management and Consultancy

Gain expertise in managing the development, acquisition and operation of technology within a business environment

Ready to study at WMG?

We look forward to receiving your MSc application. If you have any questions, please don’t hesitate to get in touch.