e-Commerce and Digital Analytics

What you'll study

The programme comprises 120 credits of taught modules and a 60-credit dissertation project.

• Strategic Digital Business Management
• Enterprise e-Commerce Solutions
• Digital Development with Python
• Digital Customer Engagement and Analytics
• Big Data Analytics and Optimisation
• Agile Project Management and Consultancy
• Digital Retail Operations
• Interdisciplinary Research Methods

Project

In addition to the taught modules, you will complete a dissertation project which is worth a third of your final Master's grade (60 credits). This substantial individual project is designed to strengthen your academic and research skills, while allowing you to explore a specific area that reflects your interests and career goals. Your project should focus on management or technology-related issues in companies involved in e-Commerce and digital analytics. The project will be presented as a written dissertation, submitted at the end of the academic year.

You are expected to devote an appropriate portion of your time and intellectual effort to the project during the course i.e. approximately 600 hours over the course of the academic year.

Entry requirements

The entry requirements for this specialism are as per the requirements for our MSc e-Business Management programme.

You should have obtained the minimum of a UK 2:1 undergraduate degree (or equivalent).

Candidates with a UK 2:2 (or equivalent) may be accepted upon demonstration of relevant professional experience.

We accept students from a wide range of academic disciplines onto the MSc in E-Business Management, including (but not exclusively) IT, Media, Communications, Business, Marketing, Data Science, Technology. Through your Statement of Purpose, we will review your rationale for selecting this course, and how you see it helping you to achieve your career goals. If these align with what the course will provide, and if you have sufficiently strong academic credentials, you will be deemed suitable for admission to the course.

e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity.

English language

If you are a non-native English speaker, we need to confirm that your English language competency is sufficiently good for you to get the most out of your Master's study. You therefore require you to take a SELT (Secure English Language Test) and submit your results as one of your academic requirements. If you are taking an IELTS test, we require a score of 6.5 (with no less than 6.0 in any one component). Please view our web page here for a full list of accepted tests, together with the grades required.

Tuition fees

For 2026 entry, the tuition fees are as follows:

• Home students: £13,040
• Overseas students: £37,460

If you are successful in receiving an offer, a deposit payment is required in order to secure your place on the course. Please note that sponsored students can apply for a deposit waiver. For further information, please see our tuition fee deposits pageLink opens in a ne3w windowLink opens in a new windowLink opens in a new window.

Your remaining tuition fee is then payable at the start of the academic year, or in three instalments. For information about how to pay your tuition fees, please review the University's finance web pagesLink opens in a new windowLink opens in a new windowLink opens in a new window.

WMG Excellence Scholarships

At WMG, we invest more than £1 million per year into supporting our talented students and creating a diverse and inspiring learning environment.
Our funding opportunities range from the competitive merit-based WMG Excellence Scholarship open to all offer-holders, through to guaranteed bursaries for specific countries and partnership awards with third-party funders.

WMG Excellence Scholarships are merit-based awards, available on a competitive basis. Awards range from £5,000, £10,000 to £15,000 tuition fee discount.

Applications will be judged on past academic achievement, professional experience, reasons for study, and your vision for the future. View our WMG Excellence Scholarship pageLink opens in a new windowLink opens in a new windowLink opens in a new windowLink opens in a new window for full details on how to apply for this award.

Careers

Graduates of our e-Business e-Commerce specialism will typically progress into careers with a focus on brand and customer experience.

Typical roles could include:

• e-Commerce Analyst
• e-Commerce Executive
• e-Commerce Fulfilment Assistant
• e-Commerce Project Manager
• Online Marketing Manager
• Digital Account Managers
• Digital Product Managers
• Trading Assistant

How to apply

Application is through the University’s online form. The course code for MSc e-Business Management is P-H1S4

What to include with your application:

• A completed application form and £75 application fee.
• A Personal Statement which can be included in the online application.
• A scan of your transcript (marksheet). If you are still studying, please send us your transcripts to date. NB: if you are made an offer, we will then require you to upload your degree transcripts and certificate in order to clear your conditions.
• English language test result (if applicable) - this can be submitted after you have an offer.
• One reference. If you completed studies less than 2 years ago, this should be an academic reference. If you graduated more than 2 years ago, we will require a professional reference. We contact your referee directly, so please include their valid professional email address on your application form.
• Candidates with professional experience should include their CV with their application.

You can read more about the application process, and access a link to the application form, on our how to apply web page.

Application Deadline

Our official application deadline is 31 August 2026, however please note that this course will close early if capacity is reached ahead of that deadline. We strongly recommend you apply as soon as you are ready in order to avoid disappointment.