Skip to main content Skip to navigation

Digital Marketing

MSc e-Business Management
Digital Marketing

Digital Marketing is one of four specialisms within our MSc e-Business Management course. This specialism will prepare you to utilise digital marketing channels to deliver effective and strategic campaigns.

Start date:
30 September 2024

12 months full time

Application deadline:
2 August 2024

MSc e-Business Management 

Specialism overview

Digital Marketing plays an important role in the success of businesses, both large and small. Through digital marketing channels and techniques, businesses are able to reach customers in a cost-effective way, which is both scalable and measurable. Digital marketing allows us to communicate with prospects at every stage of their journey. As well as being able to identify our target audiences, we are also able to make informed decisions about messaging and maintain customer relations. This specialism is designed for graduates who wish to work in digital marketing roles either within an agency or directly for business.

This specialism prepares students to effectively utilise digital marketing channels (such as social media, search engines, PPC, programmatic advertising, and content marketing) to deliver effective digital marketing campaigns. The specialism also incorporates cutting-edge technologies and techniques for analysing customer data and achieving digital transformation throughout the organisation.

Meet the Course Director

Mark has a long history with the University of Warwick having worked at WMG’s National B2B Centre as an Open Source Technologist and IT Consultant from 2004 to 2010. Followed by several years in industry specialising in Web and Data technology, Digital Marketing, and Web Design, he returned to teach on the e-Business Management course, and has recently taken over the Course Directorship.

Scholarships and Bursaries

WMG will be awarding over £1million in scholarships and bursaries to students commencing study on any of our full-time MSc programmes beginning in September 2024.

Specialisms: MSc e-Business Management

In total, we offer a choice of four specialisms within the MSc e-Business Management degree programme, in order to help you focus on your particular area of interest and specialisation. You can find out more about the other three specialisms through the links below.

Digital Technology Management and Consultancy

Gain expertise in managing the development, acquisition and operation of technology within a business environment

e-Commerce and Digital Analytics

Understand how to implement effective e-Commerce solutions, from both a technical and a business perspective.

Data Science and Digital Operations

Develop your skills and knowledge in areas such as big data, statistics, analytics and machine learning

Ready to study at WMG?

We look forward to receiving your MSc application. If you have any questions, please don’t hesitate to get in touch.