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e-Commerce and Digital Analytics | MSc e-Business Management

e-Commerce Specialism

The e-Commerce and Digital Analytics specialism will give participants a comprehensive understanding of how to implement effective e-Commerce solutions from both a technical and a business perspective.

The modules cover e-Commerce systems (such as CMS tools, cloud technology, and e-Customer Relationship Management systems), as well as related business areas (such as building the necessary supply chains to manage inventory and delivery of goods, and e-Commerce business models and financing).

Course Modules

As part of this specialism, students will take a total of 120 CATs worth of modules, as listed below.

Research Project

The research element is worth 33% of your final grade (60 CATs). This project supports you in developing your personal research skills. If you opt for the e-Commerce specialism, your project should focus on management or technology-related issues in companies involved in e-Commerce.

Career Opportunities

Graduates of our e-Business e-Commerce specialism will typically progress into careers with a focus on brand and customer experience.

Typical roles could include:

  • e-Commerce Analyst
  • e-Commerce Executive
  • e-Commerce Fulfilment Assistant
  • e-Commerce Project Manager
  • Online Marketing Manager
  • Digital Account Managers
  • Digital Product Managers
  • Trading Assistant