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MSc e-Business Management (e-BM)

Online engagement is a defining feature of today’s business environment. Competence in digital activity is critical to success, be that business profitability, optimised communications, or data management and analysis. 
Designed for

e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity. It is suitable for graduates from a whole range of business, engineering and science backgrounds as well as those with a qualification in IT.

What will the course provide?

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You’ll develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.

The programme focuses not only on online businesses, but also very much on the online activities and communications across more traditional organisations. Online engagement is a defining feature of today’s business environment, and as such is an essential element for most businesses, governments, and institutions.

Course modules
e-Business Fundamentals Finance for e-Business
Supply Chain Integration Information Systems Management
Digital Marketing, Software & Techniques e-Commerce
e-Customer Relationship Management  

Elective Modules

You will need to choose two elective modules from the module list*, which should be chosen to supplement your core modules above (subject to availability). *Important, please note: the list relates to modules available in 2017/18 academic year, and should be regarded as an illustrative guide to modules available in future years.

You are required to pass nine modules in total as part of this Master's course.

Recommended options include:

Other modules can be selected by agreement.


The project is worth 50% of the final grade and supports you in developing your personal research skills. For e-Business Management the project should normally be related to management or technology-related issues in companies involved in e-Business and e-Commerce.

Work on your project runs concurrently with your module work. In addition to face-to-face meetings, supervisors may expect you to use online collaborative tools to manage and monitor your progress.

You are expected to devote an appropriate portion of your time and intellectual effort to the project during the course i.e. approximately 900 hours or 6 months study.

Examples of some projects are:

  • Investigation of virtual communities for competitive advantage.
  • Measuring success for business websites.
  • Technical computing projects/systems design.
  • The impact of mass-customisation in the on-line environment.
  • The impact of Distributed Denial of Service attacks on SMEs.
  • Comparison of effectiveness of online advertising to traditional media.

Learning style

The taught component of the course is a mixture of lectures, seminars, syndicate/group work, practicals, online learning and forum activities. Module leaders are experts in their fields and are supported by external speakers working in organisations at the forefront of their fields.

The taught component of the course is assessed primarily through written assignments, although some modules include assessed in-module exercises. There are no written exams.

Each module usually lasts one week. See here for more information about the course structure.

After you graduate

e-Business Management graduates have an ever increasing range of careers to chose from. Alumni often go into IT and e-business consultancy roles, (both self-employed and in large consultancy groups), into e-commerce companies or enterprises with existing or developing online business initiatives. Many graduates chose to go into media companies or take on digital marketing roles.

To give some examples, recent e-BM graduates have gone into roles and companies such as:

Business Information Manager (HP), Digital Marketing Consultant (Viva Online Global), IT Advisor (KPMG), Strategy Management Assistant (China Mobile Corporation), Consulting Analyst (Deloitte), Graduate Trainee (IBM), Global Application Specialist (Mars), Solutions Analyst (Kingston University), IT Analyst (Instat - China IT Consultancy), Net Trainer (FDM Group), Graduate Analyst (Deutsche Bank), Product Marketing Manager (Times Internet Ltd., Times of India), Research Analyst (House of Kaizen), Associate Consultant (ASP Packaging Ltd), Project Manager Information Security (Procter & Gamble), Business Analyst (PWC), Assistant Manager (Samsung), Consultant (SAP, China), Field Application Engineer (USA Vision Systems Inc.), Senior Customer Service Representative (SABIC), Consultant (Novigo)

Contact us

If you have questions about this course, you can contact the Admissions Office:, +44 (0)24 7652 3691

Andra Rotaru

"It is a completely different way of learning than listening to lectures and making notes. You learn by working together to solve problems and develop solutions, putting the information you gained in the classroom to work in the real world of business."

Andra Rotaru
MSc e-Business Management

Start Date:
1st October 2018

One year, full time

Tuition Fees
Overseas: £24,640
Home/EU: £13,440

Online £55 application fee

Entry Requirements
Bachelor 2:2 (Hons) or equivalent
IELTS 6.5 (or IELTS 6.0 + pre-sessional)

Application Deadline
31st July 2018

Request a Prospectus »


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Andra Rotaru Alumni Profile