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MSc e-Business Management (e-BM)


Online engagement is a defining feature of today’s business environment. Competence in digital activity is critical to success, be that business profitability, optimised communications, or data management and analysis.

e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity.

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You’ll develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.

The programme focuses not only on online businesses, but also very much on the online activities and communications across more traditional organisations. Online engagement is a defining feature of today’s business environment, and as such is an essential element for most businesses, governments, and institutions.

Course modules

Four pathways are available on the MSc e-Business Management course:

  1. e-Business Management
  2. e-Business Management (Digital Marketing pathway)
  3. e-Business Management (Digital Entrepreneurship pathway)
  4. e-Business Management (Data Science pathway)

These pathways enable students to select a defined module route through the course - they will not be detailed on the degree certificate. The course name for all pathways is MSc e-Business Management.

You'll be required to take 9 modules as part of this MSc programme. You may select 7-9 of your modules from the list below in consultation with your course tutors at the start of your course:

  • Data Science and Machine Learning
  • The Digital Workplace
  • Computational Statistics with Python
  • Digital Entrepreneurship and Digital Disruption

Elective modules

If you prefer to select an elective module which is not on the above list, you may chose one or two from our Module Catalogue. Please note that elective modules are subject to availability and restrictions apply.

Recommended elective module options include:

Other modules can be selected by agreement.

Please note: the list relates to modules available in 2017/18 academic year, and should be regarded as an illustrative guide to modules available in future years.


The project is worth 50% of the final grade and supports you in developing your personal research skills. For e-Business Management the project should normally be related to management or technology-related issues in companies involved in e-Business and e-Commerce.

Work on your project runs concurrently with your module work. In addition to face-to-face meetings, supervisors may expect you to use online collaborative tools to manage and monitor your progress.

You are expected to devote an appropriate portion of your time and intellectual effort to the project during the course i.e. approximately 900 hours or 6 months study.

Examples of some projects are:

  • Investigation of virtual communities for competitive advantage
  • Measuring success for business websites
  • Technical computing projects/systems design
  • The impact of mass-customisation in the on-line environment
  • The impact of Distributed Denial of Service attacks on SMEs
  • Comparison of effectiveness of online advertising to traditional media

Learning style

The taught component of the course is a mixture of lectures, seminars, syndicate/group work, practicals, online learning and forum activities. Module leaders are experts in their fields and are supported by external speakers working in organisations at the forefront of their fields.

The taught component of the course is assessed primarily through written assignments, although some modules include assessed in-module exercises. There are no written exams.

Each module usually lasts one week. See here for more information about the course structure.

Entry requirements

In order to meet our academic entry requirement, you should have obtained the minimum of a UK second class honours degree (or equivalent) in a variety of disciplines, including IT, engineering, science or business.

e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity. It is suitable for graduates from a whole range of business, engineering and science backgrounds as well as those with a qualification in IT.

English language
For non-native English speakers, we require an IELTS score of 6.5 (with no less than 6.0 in any one component).
What you will need to apply
  • A completed application form and application fee.
  • A Personal Statement, which can be included in the online application.
  • A scan of your transcript (marksheet). If you are still studying, send us your transcripts to date. NB: if you are made an offer, we will then require your original degree transcripts and certificate in hard copy format to clear your conditions.
  • English test result (if applicable) - this can be submitted after you have an offer.
  • One reference. If you completed studies less than 2 years ago, this should be an academic reference. If you graduated more than 2 years ago, we will accept professional references. We contact your referee directly, so please include their valid professional email address on your application form.

You can read more about the application process on our how to apply page.

What our students say...

eBM_student1Saknakosnak Prum

"Modules brought together all of the important elements of today’s e-business. From digital marketing and finance to customer relationship management and supply chain, these are things you need to know if you’re going to make a real contribution to the future success of an organisation. The style of learning blended the academic and commercial worlds in a very powerful way, and meant that I wasn’t just learning new things, but exploring how to bring them alive in actual business situations". ~ Read more from Nak

eBM_student2Di Li

"The course format is different to those offered by many other universities. Each module is an intensive week of study followed by a few weeks to complete a post module assignment. This way of working felt a little bit strange at first, as it was different to what I was used to, but it actually makes a lot of sense. You have time to explore the subject in-depth and understand how the lessons can be put into practice in real business situations. You don’t just learn the theory, but learn how to use it” ~ Read more from Di Li

eBM_student3Andra Ioana Rotaru

"The course itself was very challenging, but also extremely stimulating and enjoyable. It is structured so that you gain lots of information in a very short space of time, but then you have a few weeks to research and study the subject in more depth as you work towards your assignment". ~ Read more from Andra

Want to read more student views?

Find out what our current students think about studying at WMG Master's, by checking out our blogs and vlogs page. You can also read our alumni stories by taking a look at our alumni profiles page.

Employability and career prospects


e-Business Management graduates have an ever increasing range of careers to chose from. Alumni often go into IT and e-business consultancy roles, (both self-employed and in large consultancy groups), into e-commerce companies or enterprises with existing or developing online business initiatives. Many graduates chose to go into media companies or take on digital marketing roles.

A few recent job titles of graduates from this course include:
  • Business Information Manager
  • Digital Marketing Consultant
  • IT Advisor
  • Strategy Management Assistant
  • Consulting Analyst
  • Graduate Trainee
  • Global Application Specialist
  • Solutions Analyst
  • IT Analyst
  • Net Trainer
  • Graduate Analyst
  • Product Marketing Manager
  • Research Analyst
  • Associate Consultant
  • Project Manager Information Security
  • Business Analyst
  • Assistant Manager
  • Consultant
  • Field Application Engineer
  • Senior Customer Service Representative
  • Consultant

WMG: a department embedded in industry

You'll be studying in an environment surrounded by professionals from a range of industries and sectors; including hearing directly from industry experts and guest speakers in many of our modules.

Throughout the year, we also host activities and events that will help you to understand potential career pathways including; seminars; external speakers; industrial visits; alumni talks and more. We encourage our students to make the most of the opportunities available to learn about career options for the future.

Warwick Careers Service

The University of Warwick's Careers Service offers specific careers support to WMG students, through a dedicated Careers Advisor, Siobhan Qadir. The service provides practical workshops and 1-1 appointments for our students covering many aspects of career choice and development, including: how to build a strong CV and write job applications; effective career planning and guidance; and how to enhance your interview and networking skills.

Additionally, each year, employers have a presence on campus, with careers fairs, presentations and guest lectures happening on a regular basis; meaning you'll have lots of exposure to potential employers.


We hope that your relationship with WMG and the University of Warwick will continue long after your graduate. The university and the department both have vast alumni networks and, upon graduation, you'll be a member of this ever-growing community of professionals working in countries around the world. You'll have access to our alumni support; events; e-mentoring scheme; amongst many other opportunities.

You can read about more about the careers and experiences of our alumni on our alumni profiles web pages.

      Key Facts

      Start date 
      1st October 2018

      One year, full-time

      Tuition fees
      Overseas: £24,640
      Home/EU: £13,440

      Scholarships available

      Apply online (£55 application fee)

      Entry requirements
      UK Bachelors 2:2 (Hons) or equivalent

      English language requirements
      IELTS 6.5

      Application deadline
      31st July 2018

      Early application for this course is strongly recommended.

      Applications will close prior to the deadline if capacity on the course is reached.

      Course leader
      John Waller