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Digital Technology Management

MSc e-Business Management
Digital Technology Management and Consultancy

Technology Management is of strategic importance to companies and governments worldwide and is essential for national competitiveness and prosperity.

The information on this webpage applies to 2026 entry, though applications for 2025 entry are currently still open. Please contact us for any queries.

Applications for 2026 will open on Monday 8 September 2025.

Start date:
5 October 2026

Duration:
12 months, full time 

Application deadline:

31 August 2026

Award:
MSc e-Business Management 

Specialism overview

Technology Management is of strategic importance to companies and governments worldwide and is essential for national competitiveness and prosperity. This specialism focuses on emerging technologies and the approaches, tools and techniques to manage these technologies in a global, collaborative environment. Through the course, you will gain expertise in managing the development, acquisition and operation of technology within a business environment; understand digital technology and transformation; and analyse existing industries, develop business models, and hone consultancy skills.

Many successful businesses are examples of digital disruptors: Amazon on traditional retail; Uber on the taxi industry; Airbnb on tourism; and Spotify on the music industry. The secret to success for such business is carefully blending the potential of digital technologies, with an understanding of customer requirements, and an ability to design innovative new business models.

This specialism is designed for graduates who aspire to a leadership position in high-tech, high-growth, globally operating companies.

Meet the Course Director: Liping Zheng

Liping has experience in data and analytics, combining industry and academic roles. She currently leads the MSc e-Business Management course at WMG, drawing on her prior experience in digital operations and analytics roles at major companies like JD Tech and CITIC Press.

Specialisms: MSc e-Business Management

In total, we offer a choice of four specialisms within the MSc e-Business Management degree programme, in order to help you focus on your particular area of interest and specialisation. You can find out more about the other three specialisms through the links below.

Digital Marketing

Learn to effectively manage digital channels and campaigns to support strategic business and marketing objectives

e-Commerce and Digital Analytics

Understand how to implement effective e-Commerce solutions, from both a technical and a business perspective.

Data Science and Digital Operations

Develop your skills and knowledge in areas such as big data, statistics, analytics and machine learning

Ready to study at WMG?

We look forward to receiving your MSc application. If you have any questions, please don’t hesitate to get in touch.

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