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ap-1.jpgWe apply the science of human behaviour, cognition, sensory perception and capability to optimise workplaces, systems and products. Our work is essential to understand and anticipate human interaction with technology, health and wellbeing in the workplace, consumer behaviour and product personalisation.

As a multidisciplinary group, we work closely with other WMG research groups and external partners (including the NHS, overseas healthcare providers, and commercial and community organisations), to drive innovation across a broad range of sectors.

Psychology is an essential component of successful personalisation; understanding and anticipating human-technology interaction; individual health and wellbeing; consumer behaviour and acceptance of products and services.

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We apply the science of human behaviour, cognition, sensory perception and capability to optimise workplaces, systems and products. Our work is essential to understand and anticipate human interaction with technology, health and wellbeing in the workplace, consumer behaviour and product personalisation.