Data Science and Digital Operations
MSc e-Business Management
Data Science & Digital Operations
Data Science and Analytics is one of four specialisms within our MSc e-Business Management course. You will build a working knowledge of the tools and techniques used to devise and maintain modern digital platforms.
Start date:
29 September 2025
Duration:
12 months, full time
Application deadline:
2 August 2025
Award: MSc e-Business Management
Specialism overview
Digital and data technologies have rapidly become some of the most important assets of the modern organisation – bringing both challenges and opportunities. Rather than two separate concepts, typically these tools have a symbiotic relationship: a business’ many digital platforms generate unprecedented volumes of potentially valuable data; whilst the analysis of this data enables such businesses to further develop, personalise and optimise these platforms.
It is within this context, that the Data Science and Digital Operations specialism is positioned. Across various modules, students will develop skills and knowledge in areas such as Big Data, statistics, analytics and machine learning; whilst at the same time building a working knowledge of the tools and techniques used to devise and maintain modern digital platforms.
Meet the Course Director
Mark has a long history with the University of Warwick having worked at WMG’s National B2B Centre as an Open Source Technologist and IT Consultant from 2004 to 2010. Followed by several years in industry specialising in Web and Data technology, Digital Marketing, and Web Design, he returned to teach on the e-Business Management course, and has recently taken over the Course Directorship.
Scholarships and Bursaries
WMG will be awarding over £1.5 million in scholarships and bursaries to students commencing study on any of our full-time MSc programmes beginning in September 2025.
Specialisms: MSc e-Business Management
In total, we offer a choice of four specialisms within the MSc e-Business Management degree programme, in order to help you focus on your particular area of interest and specialisation. You can find out more about the other three specialisms through the links below.
e-Commerce and Digital Analytics
Understand how to implement effective e-Commerce solutions, from both a technical and a business perspective.
Digital Technology Management and Consultancy
Gain expertise in managing the development, acquisition and operation of technology within a business environment
Digital Marketing
Learn to effectively manage digital channels and campaigns to support strategic business and marketing objectives
Ready to study at WMG?
We look forward to receiving your MSc application. If you have any questions, please don’t hesitate to get in touch.