MSc e-Business Management
Data Science and Digital Operations
Data Science and Digital Operations is one of four specialisms within our MSc e-Business Management course. You will build a working knowledge of the tools and techniques used to devise and maintain modern digital platforms.
30 September 2024
12 months, full time
2 August 2024
Award: MSc e-Business Management
Digital and data technologies have rapidly become some of the most important assets of the modern organisation – bringing both challenges and opportunities. Rather than two separate concepts, typically these tools have a symbiotic relationship: a business’ many digital platforms generate unprecedented volumes of potentially valuable data; whilst the analysis of this data enables such businesses to further develop, personalise and optimise these platforms.
It is within this context, that the Data Science and Digital Operations specialism is positioned. Across various modules, students will develop skills and knowledge in areas such as Big Data, statistics, analytics and machine learning; whilst at the same time building a working knowledge of the tools and techniques used to devise and maintain modern digital platforms.
Scholarships and Bursaries
WMG will be awarding over £1million in scholarships and bursaries to students commencing study on any of our full-time MSc programmes beginning in September 2024.
Understand how to implement effective e-Commerce solutions, from both a technical and a business perspective.
Gain expertise in managing the development, acquisition and operation of technology within a business environment
Learn to effectively manage digital channels and campaigns to support strategic business and marketing objectives