This workshop is aimed at those interested in consumers, their behaviour and Internet of Things as a technology to help manage consumption.

Irene Ng, Professor of Marketing and Service Systems and the Director of the International Institute for Product and Service Innovation, WMG

Research Interests
Professor Ng brings the customer centricity of marketing into the transdisciplinary domain of service systems, particularly in new business models and pricing/revenue models. Her research lies in the trans-disciplinary understanding of value; creating, designing, pricing, contracting and innovating based on value, embedded within new economic and business models of complex service systems. She has published numerous articles in the domain of management, marketing, engineering, information systems, economics, education and sociology and she is the author of two books 'The Pricing & Revenue Management of Services: A Strategic Approach' and the highly acclaimed 'Value and Worth: Creating New Markets in the Digital Economy', which is published by Cambridge University Press (Kindle edition available on Amazon). She is also lead editor of the edited book 'Complex Engineering Service Systems: Concepts and Research'. Within complex service systems, her research interests are also in the area of Value-based Service Innovation, Viability and Service Transformation of Organisations, Outcome based Contracts, Build/System-for-outcomes, Servitization as well as Service Capacity.

Martin Kunc, Associate Professor of Operational Research and Management Science, WBS

Research Interests
Strategic modelling; Managerial capabilities: analysis and development; Behavioural strategic decision making; System Dynamics; The evolution of industries: from clusters to competitive environments; Role of Universities in Regional Development; Analysis of industry dynamics in Wine, Tourism, Pharmaceutical, Healthcare and Energy Industries.

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