General entry requirements

Minimum requirements

2:i undergraduate degree (or equivalent) in a related subject.

English language requirements

You can find out more about our English language requirements. This course requires the following:

• Band B
• IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.

International qualifications

We welcome applications from students with other internationally recognised qualifications.

For more information, please visit the international entry requirements page.

Additional requirements

There are no additional entry requirements for this course.

Core modules

• Critical Issues in Marketing
• Strategic Management
• Negotiation
• Strategic Leadership and Ethics
• Market Research
• Marketing and Strategy Analytics
• Dissertation or Business in Practice

Optional modules

Optional modules can vary from year to year. Example optional modules may include:

• Branding, Marketing Communications and Design
• Creating Value with Marketing Experiences
• Problem Solving in Organisations
• Driving Innovation and Entrepreneurship through Marketing and Strategy
• Marketing with Digital Disruption and Transformation
• Business Across Borders: Global Issues in Marketing and Strategy
• Mergers and Acquisitions
• Strategy in Practice
• Financial Aspects of Marketing and Strategy

Read the module descriptions for this course on the Warwick Business School website.

Teaching

The modules for MSc Marketing and Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.

Class sizes

The typical class size for this course is around 173 students.

Typical contact hours

Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.

Assessment

The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.

Dissertation route

If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.

You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.

The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.

In total you will study six compulsory modules, three marketing and/or strategy related optional modules, and complete your dissertation.

Business in Practice route

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team.

In total, you will study six compulsory modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the compulsory Business in Practice capstone module.

Reading lists

Most departments have reading lists available through Warwick Library. If you would like to view reading lists for the current cohort of students you can visit our Warwick Library web page.

Your timetable

Your personalised timetable will be complete when you are registered for all modules, compulsory and optional, and you have been allocated to your lectures, seminars and other small group classes. Your compulsory modules will be registered for you and you will be able to choose your optional modules when you join us.

There may be events taking place in the evenings. Classes may run up to 7pm and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.

This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.

Tuition fees

Tuition fees are payable for each year of your course at the start of the academic year, or at the start of your course, if later. Academic fees cover the cost of tuition, examinations and registration and some student amenities.

Taught course fees  Research course fees

Fee Status Guidance

We carry out an initial fee status assessment based on the information you provide in your application. Students will be classified as Home or Overseas fee status. Your fee status determines tuition fees, and what financial support and scholarships may be available. If you receive an offer, your fee status will be clearly stated alongside the tuition fee information.

Do you need your fee classification to be reviewed?

If you believe that your fee status has been classified incorrectly, you can complete a fee status assessment questionnaire. Please follow the instructions in your offer information and provide the documents needed to reassess your status.

Find out more about how universities assess fee status

Additional course costs

As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad.

For departmental specific costs, please see the Modules tab on the course web page for the list of core and optional core modules with hyperlinks to our Module Catalogue (please visit the Department’s website if the Module Catalogue hyperlinks are not provided).

Associated costs can be found on the Study tab for each module listed in the Module Catalogue (please note most of the module content applies to 2022/23 year of study). Information about module department specific costs should be considered in conjunction with the more general costs below:

• Core text books
• Printer credits
• Dissertation binding
• Robe hire for your degree ceremony

Scholarships and bursaries