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Farming Profitability Review: UK Horticulture’s time in the sun?

There has been a stream of positive reactions across the agricultural industry following the publication of the Farming Profitability Review, led by Baroness Minette Batters. Containing 57 recommendations, the review seeks to “improve long term profitability, productivity, resilience and investment across farming[1]”.

At Warwick Crop Centre, we have spent over 75 years providing research and innovation for profitable vegetable production. The Batters review helps highlight the immense potential that the horticulture sector holds. The message is clear. British grown fruit and vegetables should be at the heart of the nation’s ‘New Deal for Profitable Farming’.

In this post, we take a look at the key take home messages for the fresh produce sector.

Defra’s priorities following the release of the report

Following the report’s release, the government has established a new Farming and Food Partnership Board which will unite farming, industry and government to boost the productivity of British grown produce and strengthen food security2. Crucially, Defra confirmed that horticulture is a top priority for the board due to its “significant untapped potential to increase homegrown production[1]”.

Alongside the new board, Defra has outlined four other priorities, all of which have tremendous potential for Fresh Produce growers:

  • “Unlocking food and farming infrastructure through planning reform, working with [the Ministry of Housing, Communities and Local Government] MHCLG to make food production a clearer priority in the planning system. Proposed changes to the National Planning Policy Framework … will help speed up delivery of key infrastructure such as on-farm reservoirs, greenhouses, polytunnels and farm shops, making it easier for farmers to invest and expand [2]”.
  • “Stepping up action on supply chain fairness, including continued scrutiny of unfair practices and consideration of changes to Groceries Code Adjudicator oversight [2] ”.
  • “Tackling barriers to private finance, bringing together farmers, agri-food businesses and major financial institutions to attract investment into farm transformation and productivity [2] ”.
  • “Supporting exports and new markets, with ministers leading dedicated trade missions in 2026 to showcase British food and drink overseas [2] ”.

A ‘Horticultural Revolution’ for National Health

The Batters review also makes a powerful case for the 10 Year Health Plan for England, suggesting its primary metric should be the increased sale of fresh, UK-grown whole foods:

“The intrinsic metric for the 10 Year Health Plan for England should be increasing sales of fresh whole food, grown here, including the production and consumption of more fruit and vegetables[1]”.

At Warwick Crop Centre, we champion ‘Growing British[3]’ and eating British. Increasing the consumption of fruits and vegetables is imperative for the nation’s health and the sustainability of the NHS:

“Our health is deteriorating, the National Health Service (NHS) is struggling to cope, a large part of this problem is the foods we are eating. We have an opportunity, a duty, to enable a dietary step change, by restoring ‘whole foods’ as the foundation of our national diet[1]”.

The review calls for a horticulture revolution, highlighting the sector’s hunger for increasing productivity and capitalising on a bigger export market:

“Growing income from farming and growing is essential for all sectors, particularly if we are going to fulfil demand and drive a much needed horticulture revolution[1]”.

“UK-grown edible horticulture produce was worth £3.1 billion in 2024, and the sector is ambitious to drive domestic consumption and exports by 40%-120%[1]”.

As well as increasing export markets, the review speaks to the need to improve local supply chains:

“The ambition is to support farmers and growers to sell more of their high-quality produce by incentivising a better food culture and local supply chains[1]”.

Local supply chains can help reduce food miles and better link consumers to producers. At Warwick Crop Centre, we believe in developing local food systems[4] and are working with our local councils to build better regional food resilience.

What is the true value of agriculture?

The Batters review challenges the current estimates of agriculture’s value. Instead, it suggests widening the methodology of estimating agriculture’s contributions to GDP by including the value added in primary and secondary processing of farm production:

“Recommendation 1: In line with other countries, ONS should reassess value of GDP for UK agriculture and horticulture production by also measuring value of primary and secondary processing1”.

In our ‘Growing British3’ paper, we argued that savings on healthcare and improvements in productivity through increasing fruit and vegetable consumption would have significant positive long term economic impacts. Clearly, the value of UK fresh produce is even higher than estimates of GDP, and the value of these third-party beneficiaries needs to be appreciated in the forthcoming Farming Roadmap.

Figure 1 from the Batters report.

A fairer supply chain

The report indicates that actions should be taken to improve the fairness of the supply chain:

“Reduce unfair supply chain practices by extending the remit of GSCOP & GCA, bringing both within Defra, and enshrining the ‘Golden Rules’ in law1

Growers of fresh produce have historically suffered from limited bargaining power and, as such, have seen their margins thinned. For example, an independent analysis revealed that UK apple growers received only a 0.8% increase in returns despite the consumer prices rising by 17% between September 2021 and September 20225. The announcement that Defra will consider changes to the role of the Groceries Code Adjudicator are welcomed.

Planning, infrastructure and water

The focus on planning reform is one of the most encouraging aspects of the report. Horticulture is inherently water-intensive and the review’s call to unlock the planning system to enable more on-farm reservoirs is a vital step forward. Prioritising protected cropping infrastructure within the planning framework is also essential for food security in the wake of climate volatility.

“Recommendation 53: As an immediate priority, Defra must work with MHCLG to ensure that extended [Permitted Development Rights] PDRs for on-farm reservoirs are made available1”.

“Recommendation 42: Within 6 months, Defra must work with Industry to develop a National Planning for Food Infrastructure Blueprint to ensure that development and modernisation of food production is a priority in the planning system as a key part of our critical national infrastructure1”.

It is great news that MHCLG has announced a consultation on revisions to theNational Planning Policy Framework (NPPF)and that Defra has made planning a top priority to “speed up delivery of key infrastructure such as on-farm reservoirs, greenhouses, polytunnels and farm shops, making it easier for farmers to invest and expand2”.

Solving the Labour challenge: Extending the seasonal worker scheme and investing in automation

Labour shortages are an ever-present challenge for many horticultural enterprises. The review calls for the Seasonal Worker Scheme to be extended to allow workers the right to work for a full growing season:

“Recommendation 34: Seasonal Worker Visa Scheme extended to nine months to cover the whole season1”.

Simultaneously, there is a clear recognition of the need for investment in automation to replace manual labour in routine and mundane tasks:

“Recommendation 33: Government must implement the recommendations from John Shropshire’s independent review into labour shortages in the food supply chain (see Annex 7.5). Which include the transformation and investment needed in automation and robotics to replace the dexterity and speed of the human hand1”.

Research and development teams at Warwick Agri-Tech are combining advanced engineering with computing and crop science to deliver solutions that will help shape the future of agriculture6.

Closing thoughts

The Farming Profitability Review is a recognition that food growing is a nationally important industry, poised for big investment and growth. The review is more than a list of recommendations, it is a signal that UK agriculture and horticulture should no longer be “under-prioritised and unappreciated7”.

British growers and our nation’s good health deserve a ‘Horticulture revolution’. Warwick Crop Centre is ready to provide the evidence-led research and technical expertise needed for a thriving and profitable fresh produce sector.

Authors: Alex Kelly, Rosemary Collier, Richard Napier


[1]Farming Profitability Review 2025: an independent review:https://www.gov.uk/government/publications/farming-profitability-review-2025-an-independent-review

[2]Defra, 2025. https://www.gov.uk/government/news/reynolds-farmers-central-to-britains-food-security-rural-economy-and-countryside

[3]https://warwick.ac.uk/fac/sci/lifesci/wcc/industry/growingbritish/

[4]Ingram J, Barling D, Bayes N, Cottee J, Dickinson A, Hardman C, et al. Fork to farm: reverse engineering a food system. Philosophical Transactions of the Royal Society B Biological Sciences. 2025 Sep 18;380(1935).

[5]https://www.britishapplesandpears.co.uk/cost-of-production/#:~:text=BAPL%20points%20to%20a%20disconnect,and%20offer%20huge%20nutritional%20benefits.&text=Notes%20to%20editors:,to%20a%20nine%2Dmonth%20visa.

[6]https://warwick.ac.uk/fac/sci/wmg/for-industry/warwickagritech/

[7]https://committees.parliament.uk/committee/648/horticultural-sector-committee/news/198256/future-of-horticulture-sector-looks-bleak-without-urgent-steps-to-safeguard-its-future/

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