What you'll learn

Our range of specialisms enable students to select a defined module route through the e-Business Management course. Please note that specialism titles will not be detailed on the degree certificate. The course name for all pathways is MSc e-Business Management. Each of the specialisms brings a different focus to e-Business Management. See the specialism pages below for an overview, to see how these align with your career objectives and intended learning outcomes.

• e-Commerce and Digital Analytics (MSc e-Business Management)
• Digital Marketing (MSc e-Business Management)
• Data Science and Analytics (MSc e-Business Management)
• Digital Technology Management and Consultancy (MSc e-Business Management)

Modules

Students study 8 modules (120 CATS) as part of this MSc programme. There are two common modules for all students across the e-Business Management MSc:

1) e-Business Fundamentals

2) Study, Professional and Analytical Skills (common across most MSc programmes in the WMG department)

All other modules are specific to the specialism you select.

The research element of your course is 60 CATS (600 hours) and should focus on an area of e-Business relevant to your specialism. See each specialism page for further information.

Please note that whilst the module catalogue shows the latest approved version of each module and what is currently being taught (academic year 2024), there may be minor updates to content or learning objectives year on year to reflect the evolving state of knowledge and the requirements of teaching best practise. Any such amends will be updated following the department 'module approvals process' and reflected in the module catalogue before the start of the next academic year in 2025.

Research project

The research element is one-third of your final grade and will support you in developing your personal research skills. Depending on the pathway that you select, you project should focus on management or technology-related issues in companies involved in e-Commerce; digital marketing; digital and data science; digital innovation or digital consultancy.

Recent projects have covered areas such as:

• Investigation of virtual communities for competitive advantage
• Measuring success for business websites
• Technical computing projects/systems design
• The impact of mass-customisation in the online environment
• Comparison of effectiveness of online advertising to traditional media
• ERP implementation in SMEs

Work on your project runs concurrently with your module work, mainly taking place within the Spring and Summer terms. In addition to face-to-face meetings, supervisors may expect you to use online collaborative tools to manage and monitor your progress.

You are expected to devote an appropriate portion of your time and intellectual effort to the project during the course i.e. approximately 600 hours or 4 months study.

Learning style

Modules are taught through a variety of learning activities: a typical module consists of a combination of lectures, seminars, simulations, group exercises, industrial games, practical exercised and case studies to encourage teamwork and practical grounding of the material. Online learning and forum activities, are used widely to complement these activities. By blending lectures with seminars and practical exercised, we ensure you are always interacting with your peers. Where appropriate, class sizes are kept small to facilitate and encourage interaction. Some modules practice large-scale lectures, which are supported by small class seminar and group activities.

Our module leaders are experts in their fields, able to draw upon their industrial experiences and professional background throughout their teaching. Guest speakers from industry, research and government also contribute regularly, bringing real-world insight into your learning experience.

Assessment

Modules are predominantly assessed through written Post Module Assignments (PMA), but assessment can also be in other formats. Most modules will also have a degree of In-Module Assessment (IMA), which will vary by module and may take the form of presentations, on-line tests, self-reflection, or a range of other methods. The taught component of the course is assessed primarily through written assignments, although some modules include assessed in-module exercises. Only finance focused modules are assessed through exams.

Your project will be assessed by your Project Supervisor plus an independent assessor, and as part of the assessment you may be required to present your research project.

Timetable

Each module accounts for 15 CATS points (nominally 150 hours of learning) and will usually be delivered within a 4 week timeframe to include scheduled classroom time and online sessions, as well as independent study and assessments.

As a Masters student, you will be managing your own time appropriately, and on average should be committing 38-40 hours of study each week, in order to successfully achieve your Master’s degree.

See here for more information about the course structure.

Entry requirements

In order to meet our academic entry requirement, you should have obtained the minimum of a UK 2:1 undergraduate degree (or equivalent).

Candidates with a UK 2:2 (or equivalent) may be accepted upon demonstration of relevant professional experience.

We accept students from a wide range of academic disciplines onto the MSc in E-Business Management, including (but not exclusively) IT, Media, Communications, Business, Marketing, Data Science, Technology. Through your Statement of Purpose, we will review your rationale for selecting this course, and how you see it helping you to achieve your career goals. If these align with what the course will provide, and if you have sufficiently strong academic credentials, you will be deemed suitable for admission to the course.

e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity.

English language

If you are a non-native English speaker, we need to confirm that your English language competency is sufficiently good for you to get the most out of your Master's study. You therefore require you to take a SELT (Secure English Language Test) and submit your results as one of your academic requirements. If you are taking an IELTS test, we require a score of 6.5 (with no less than 6.0 in any one component). Please view our web page here for a full list of accepted tests, together with the grades required.

Tuition fees

For 2024 entry, the tuition fees are as follows:

• Home students: £12,300
• Overseas students: £35,340

If you are successful in receiving an offer, a deposit payment is required in order to secure your place on the course. Please note that sponsored students can apply for a deposit waiver. For further information, please see our tuition fee deposits pageLink opens in a new windowLink opens in a new window.

Your remaining tuition fee is then payable at the start of the academic year, or in three instalments. For information about how to pay your tuition fees, please review the University's finance web pagesLink opens in a new windowLink opens in a new window.

WMG Excellence Scholarships

At WMG, we invest more than £1.5 million per year into supporting our talented students and creating a diverse and inspiring learning environment.
Our funding opportunities range from the competitive merit-based WMG Excellence Scholarship open to all offer-holders, through to guaranteed bursaries for specific countries and partnership awards with third-party funders.

WMG Excellence Scholarships are merit-based awards, available on a competitive basis. Awards range from £5,000, £10,000 to £15,000 tuition fee discount.

Applications will be judged on past academic achievement, professional experience, reasons for study, and your vision for the future. View our WMG Excellence Scholarship pageLink opens in a new windowLink opens in a new windowLink opens in a new window for full details on how to apply for this award.

Additional Scholarship opportunities

You might also be eligible to apply for other scholarships from the University of Warwick, such as the Warwick Taught Masters Scholarship Scheme; as well as awards from external funding bodies, including Chevening Scholarships. For additional funding opportunities and eligibility details, please visit our Funding web pageLink opens in a new window

Careers

e-Business Management graduates have an ever increasing range of careers to choose from. Alumni often go into IT and e-business consultancy roles, (both self-employed and in large consultancy groups), into e-commerce companies or enterprises with existing or developing online business initiatives. Many graduates chose to go into media companies or take on digital marketing roles.

A few recent job titles of graduates from this course include:

• Business Information Manager
• Digital Marketing Consultant
• IT Advisor
• Strategy Management Assistant
• Consulting Analyst
• Graduate Trainee
• Global Application Specialist
• Solutions Analyst
• IT Analyst
• Net Trainer
• Graduate Analyst
• Product Marketing Manager
• Research Analyst
• Associate Consultant
• Project Manager Information Security
• Business Analyst
• Assistant Manager
• Consultant
• Field Application Engineer
• Senior Customer Service Representative
• Consultant

How to apply

Application is through the University’s online form and is currently open. The course code for MSc e-Business Management is P-H1S4

What to include with your application:

• A completed application form and £75 application fee.

• A Personal Statement which can be included in the online application.
• A scan of your transcript (marksheet). If you are still studying, please send us your transcripts to date. NB: if you are made an offer, we will then require you to upload your degree transcripts and certificate in order to clear your conditions.
• English language test result (if applicable) - this can be submitted after you have an offer.
• One reference. If you completed studies less than 2 years ago, this should be an academic reference. If you graduated more than 2 years ago, we will require a professional reference. We contact your referee directly, so please include their valid professional email address on your application form.
• Candidates with professional experience should include their CV with their application.

You can read more about the application process, and access a link to the application form, on our how to apply web page.

Application Deadline

Our official application deadline is 2 August 2025, however please note that this course will close early if capacity is reached ahead of that deadline. We strongly recommend you apply as soon as you are ready in order to avoid disappointment.