Content blocks for MyWarwick Subpage - Student Admin

There will be a full audit of content that is currently on the channel and anything prior to 2015 will be unlisted and archived on YouTube, the videos will still be available but not for public viewing. If there is a specific video that you would like to stay as public facing, please get in touch to ensure that it is left on the channel.

There is a step-by-step process guide that has been produced, which goes into finite detail on how to go through creative and digital to have a video produced, for the SEO and meta details to be explored and then uploaded to either YouTube or a Vimeo. This will give a clear indication of each step in the process that a person will take and any potential roadblocks that might hinder.

Vimeo is a powerful video sharing platform and is used by many industry leaders as their embed platform for videos on their websites. The video quality on Vimeo is greater when compared to YouTube due to greater bit rates, which makes it more appealing to have as our main video repository for all things associated with our website.

YouTube will of course remain in active use, but the focus of this will be shifted to purely student attraction and campaign based content, whereas Vimeo will become the new video repository for website only and internal use content.

We have put together a step-by-step guide that will highlight the process of how to get a video uploaded to the platform which can explain this in greater detail. If the video is campaign based and for a public facing audience, it will be uploaded onto YouTube … If the video is for internal use or website only, it will be uploaded onto Vimeo.

Much like with the university's website, strong keywords (alongside video titles and description) can help aid the users search to learn more about us. Using Google Search as an example; YouTube videos pull up on the first page of search and are a vital asset in both awareness and attraction.

The more keyword research and guidance we can have/conduct before uploading the videos on YouTube, the higher the ranking and video visibility will be.

The video content that we are producing isn’t changing necessarily. However, the way in which we scope and define this work will be. We want to ensure that we are keeping our pulse on what content our users want to see, keeping up to date on the most “in demand” subject matters/issues and SEO touchpoints.

Absolutely, the digital team can provide insight from a keyword and SEO framework to help determine the key trending focus points for that subject, there will be a separate briefing form that will help during this process.

With this latest support, we can help to ensure that we are providing the best possible content that our audience is searching for.

This new way of working for our video content creation and publishing has been introduced in order to have greater quality control over what we are publicly displaying on our YouTube channel. We want to ensure we are producing the best content (that is aligning with the universities ethos and department campaigns) in order to best aid student recruitment, further learning, PR etc.

Absolutely, seeing what our competitors are doing and how we can put our own unique Warwick interpretation on it is always welcome! Get in touch with a member of the Digital Team to discuss in further detail.

Unfortunately not, one of the reasons this new way of working has been introduced is to minimise the amount of people accessing the universities YouTube account and to have more stringent quality control around the way our content is posted onto the channel (video descriptions, keywords, end screens etc.).