Marketing & Strategy (MSc) (2024 Entry)
Explore our Marketing & Strategy taught Master's degree.
MSc Marketing & Strategy gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 2nd in the UK and 9th in the world (QS Business Masters Rankings 2024), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles.
Course overview
Our MSc Marketing & Strategy course combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.
Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.
Please refer to the WBS websiteLink opens in a new window for more details.
Skills from this degree
- Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
- Gain a real-life industry perspective from regular guest speakers and case studies
- Become a specialist in Marketing, Strategy, or both
- Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.
General entry requirements
Minimum requirements
2:1 undergraduate degree (or equivalent). This course will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.
English language requirements
You can find out more about our English language requirementsLink opens in a new window. This course requires the following:
- Band B
- IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.
International qualifications
We welcome applications from students with other internationally recognised qualifications.
For more information, please visit the international entry requirements pageLink opens in a new window.
Additional requirements
There are no additional entry requirements for this course.
Core modules
Critical Issues in Marketing
Gain a core knowledge of approaches to Marketing.
Strategic Management
This module aims to provide you with a core knowledge of strategic management approaches.
Negotiation
Explore approaches to negotiation and critically analyse different levels of analysis in negotiations.
Succeeding in a Sustainable Future
Appreciate and understand the critical role of management, and marketing in particular, in creating socially, environmentally and economically sustainable societies.
Market Research
Gain an understanding of the necessity of market research to take evidence-based marketing decisions.
Marketing & Strategy Analytics
Develop the ability to use information to generate meaningful insights into the behaviour of customers.
Optional modules
Optional modules can vary from year to year. Example optional modules may include:
Branding & Marketing Communications
Examine traditional and new marketing communication tools in the context of marketing strategy and how these can be best utilised for different audiences in different contexts.
Creating Value with Marketing Experiences
Develop knowledge of how consumer needs and expectations translate into activities to enhance the customer experience and add value.
Driving Innovation & Entrepreneurship through Marketing & Strategy
Explore the importance of management of innovation in products, processes, technology and communications.
Marketing with Digital Disruption & Transformation
Develop a comprehensive insight into the practices of digital marketing and strategy.
Global Challenges in Management and Sustainability
This module will provide you with the theoretical foundations, appropriately supported by real-life examples, to help understand how global business works today.
Design Thinking
Discover the process of product creation, from ideation through to commercialization and the successful implementation of its introduction into the marketplace.
Digital Strategy & Agile Transformation
Using the latest strategy learning techniques used in leading firms and consultancies, this module will help you develop a toolkit for becoming a competent strategist and deal with agile transformations.
Teaching
The modules for MSc Marketing & Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.
Class sizes
The typical class size for this course is around 210 students.
Typical contact hours
Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.
Assessment
The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.
Dissertation route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.
You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.
The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.
In total you will study six core modules, three marketing and/or strategy related optional modules, and complete your dissertation.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team.
In total, you will study six core modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the complusory Business in Practice capstone module.
Your timetable
Your personalised timetable will be complete when you are registered for all modules, core and optional, and you have been allocated to your lectures, seminars and other small group classes. Your core modules will be registered for you and you will be able to choose your optional modules when you join us.
There may be events taking place in the evenings. Classes may run up to 7pm and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.
This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.
Your career
We have our own dedicated careers team at Warwick Business School called WBS CareersPlus. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.
Personalised support
The WBS CareersPlus team will support you and help you to understand yourself and your strengths. They can help you to identify possible career paths, and to set and achieve your career ambitions. This helps to boost your employability and helps you prepare for your career.
You can take advantage of personalised careers coaching and advice. Our one to one careers appointments can help you if you have a question about writing applications, wish to explore your career options, or need to prepare for interviews and assessment centres.
Warwick Business School
If you’re interested in the bigger picture, comfortable challenging assumptions and want a degree that will open doors, then WBS is the place for you. We will give you the foundation for change and prepare you for your future career. Are you ready to make your mark in the world of business?
Find out more about us on our website.
The vision of WBS is to be Europe’s leading University-based Business School, developing transformational ideas and people that shape how we do business. We recognise that rankings are one way to profile our progress towards fulfilling this vision, and are proud to participate in the major global business education rankings.
MSc Finance
- 4th in the UK and 16th in the world - Financial Times Masters in Finance Pre-experience Ranking 2023
- 6th in the UK and 19th in the world - QS Business Masters Rankings 2024
MSc Management
- 1st in the UK and 18th in the world - Economist/WhichMBA - 2021 Masters in Management biennial ranking
- 2nd in the UK and 28th in the world - Financial Times Masters in Management Ranking 2023
- 3rd in the UK and 18th in the world - QS Business Masters Rankings 2024
MSc Marketing & Strategy
- 2nd in the UK and 9th in the world - QS Business Masters Rankings 2024
MSc Business Analytics
- 2nd in the UK and 14th in the world - QS Business Masters Rankings 2024
Our Postgraduate Taught courses
MSc courses
- Accounting and Finance (MSc)
- Business Analytics (MSc)
- Business and Finance (MSc)
- Business with Marketing (MSc)
- Business with Operations Management (MSc)
- Finance (MSc)
- Finance and Economics (MSc)
- Global Central Banking and Financial Regulation (MSc)
- International Business (MSc)
- Management (MSc)
- Management of Information Systems and Digital Innovation (MSc)
- Marketing and Strategy (MSc)
- Mathematical Finance (MSc)
MBA
Executive Diplomas
- Advanced Management (PGA/PGCert/PGDip)
- Behavioural Science (PGA/PGCert/PGDip)
- Digital Leadership (PGA/PGCert/PGDip)
- Marketing Leadership (PGA/PGCert/PGDip)
- Strategic Leadership & Change (PGA/PGCert/PGDip)
- Strategy & Innovation (PGA/PGCert/PGDip)
Our Postgraduate Research courses
Tuition fees
Tuition fees are payable for each year of your course at the start of the academic year, or at the start of your course, if later. Academic fees cover the cost of tuition, examinations and registration and some student amenities.
Fee Status Guidance
We carry out an initial fee status assessment based on the information you provide in your application. Students will be classified as Home or Overseas fee status. Your fee status determines tuition fees, and what financial support and scholarships may be available. If you receive an offer, your fee status will be clearly stated alongside the tuition fee information.
Do you need your fee classification to be reviewed?
If you believe that your fee status has been classified incorrectly, you can complete a fee status assessment questionnaire. Please follow the instructions in your offer information and provide the documents needed to reassess your status.
Find out more about how universities assess fee status
Additional course costs
As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad.
For departmental specific costs, please see the Modules tab on the course web page for the list of core and optional core modules with hyperlinks to our Module Catalogue (please visit the Department’s website if the Module Catalogue hyperlinks are not provided).
Associated costs can be found on the Study tab for each module listed in the Module Catalogue (please note most of the module content applies to 2022/23 year of study). Information about module department specific costs should be considered in conjunction with the more general costs below:
- Core text books
- Printer credits
- Dissertation binding
- Robe hire for your degree ceremony
Scholarships and bursaries
Scholarships and financial support
Find out about the different funding routes available, including; postgraduate loans, scholarships, fee awards and academic department bursaries.
Living costs
Find out more about the cost of living as a postgraduate student at the University of Warwick.
Find out how to apply to us, ask your questions, and find out more.
How to apply
The application process for courses that start in September and October 2024 will open on 2 October 2023.
Applications will close on 2 August 2024 for students who require a visa to study in the UK, to allow time to receive a CAS and complete the visa application process.
How to apply for a postgraduate taught course
After you’ve applied
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See Warwick’s postgraduate admissions policy.
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Warwick Hosted EventsLink opens in a new window
Our hosted events run throughout the year, with a mixture of virtual and in-person sessions. These events are a great way to learn more about our courses and departments, chat to current students and staff, and find out more information about accommodation, careers, and how to apply.Postgraduate Fairs
Throughout the year we attend exhibitions and fairs online and in-person around the UK. These events give you the chance to explore our range of postgraduate courses, and find out what it’s like studying at Warwick. You’ll also be able to speak directly with our student recruitment team, who will be able to help answer your questions.
Live chats
Join a live chat with our staff and students, who are here to answer your questions and help you learn more about postgraduate life at Warwick. You can join our general drop-in sessions or talk to your prospective department and student services.
Warwick Talk and Tours
A Warwick talk and tour lasts around two hours and consists of an overview presentation from one of our Recruitment Officers covering the key features, facilities and activities that make Warwick a leading institution. The talk is followed by a campus tour which is the perfect way to view campus, with a current student guiding you around the key areas on campus.