Marketing & Strategy (MSc)

General entry requirements

Minimum requirements

2:1 undergraduate degree (or equivalent). This course will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.

English language requirements

You can find out more about our English language requirementsLink opens in a new window. This course requires the following:

• Band B
• IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.

International qualifications

We welcome applications from students with other internationally recognised qualifications.

For more information, please visit the international entry requirements pageLink opens in a new window.

Academic References

We typically ask for one academic reference for taught courses.

You will be asked to include an email address for your referee(s) when submitting your application and we will contact them for you.

View our guide to academic references.Link opens in a new window

Additional requirements

There are no additional entry requirements for this course.

Core modules

Optional modules

Optional modules can vary from year to year. Example optional modules may include:

Read the module descriptions for this course on the Warwick Business School website.Link opens in a new window

Business in practice route - You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Employer Relations team.

Please note these modules are subject to change.

Teaching

The modules for MSc Marketing & Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.

Class sizes

The typical class size for this course is around 270 students.

International study 

Gain an awareness of international marketing and strategy on one of our exciting new International Marketing and Strategy international modules. These will be bespoke elective modules run by one of our European business school partners. Please note, an additional fee will be required to study one of these modules, and they will be subject to application and availability. 

Typical contact hours

Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.

Assessment

Over three terms you will complete six core modules, and three marketing and strategy related optional modules. Assessment of these modules will vary, and you could be assessed by group presentation, peer assessment, individual assignment, or examination. Your studies will be completed by either one further optional module and the Marketing and Strategy in Practice module, an Internship, or your Research Paper.
Within the Research Paper option there are two possible approaches:

• A company-based project with a sponsoring organisation, producing both an academic Research Paper and a management report for the company
• A piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy.

Marketing & Strategy in Practice

Put the theory you’ve learned to the test with our Marketing & Strategy in Practice module. Gain a deeper understanding of key marketing and strategy functions within a simulated business environment, as you develop personal skills such as decision-making, creative problem-solving and effective performance evaluation.

Research Paper

Your investigation of a contemporary topic will develop your theoretical and practical understanding of current problems in this area, as well as your research and communication skills. This is your opportunity to demonstrate how you would work in reality, as you detail the decisions you would make – and why.

Internship route 

This course offers the opportunity to self-source a summer internship, to increase your employability by applying your theoretical learnings to a real-world industry setting. The Internship module is an alternative to a traditional Research Paper to complete your course. Our careers team will support you through each step of the process. 

Your timetable

Your personalised timetable will be complete when you are registered for all modules, core and optional, and you have been allocated to your lectures, seminars and other small group classes. Your core modules will be registered for you and you will be able to choose your optional modules when you join us.

There may be events taking place in the evenings. Classes may run up to 7pm and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.

This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.

Reading lists

If you would like to view reading lists for current or previous cohorts of students, most departments have reading lists available through Warwick Library on the Talis Aspire platform.

You can search for reading lists by module title, code or convenor. Please see the modules tab of this page or the module catalogue.

Please note that some reading lists may have restricted access or be unavailable at certain times of year due to not yet being published. If you cannot access the reading list for a particular module, please check again later or contact the module’s host department.

Careers

Graduates from this course have gone on to work for employers including:

• Alibaba
• Chanel
• EssenceMediacom
• Ipsos
• Jaguar Land Rover
• KPMG
• PwC
• Unilever.

They have pursued roles such as:

• Analyst
• Auditor
• Brand and Communications Manager
• Business Transformation Engineer
• Consultant
• Content Marketing Specialist
• Creative Designer
• Creative Director
• Customer Experience Executive
• Digital Marketing Executive
• Investment Manager
• Marketing Project Manager
• Marketing Researcher
• People Technology Consulting
• Programmatic Account Executive
• Senior Planning Manager
• Senior Strategic Planner
• Sports Director
• Strategy Executive.

Helping you find the right career

We have our own dedicated careers team at Warwick Business School, called WBS CareersPlus. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.

Personalised support

The WBS CareersPlus team will support you and help you to understand yourself and your strengths. They can help you to identify possible career paths, and to set and achieve your career ambitions. This helps to boost your employability and helps you prepare for your career.

You can take advantage of personalised careers coaching and advice. Our one-to-one careers appointments can help you if you have a question about writing applications, wish to explore your career options, or need to prepare for interviews and assessment centres.

Learn more about graduate destinations in our MSc Employment Report.

Warwick Business School

At WBS, we offer some of the top business programmes in the UK and globally. We welcome students, faculty, staff and corporate partners who embody our Change Maker values, and have a passionate drive to make a positive difference in the world of business and beyond.

Being a Change Maker isn't about where you're from, it's about where you want to go and how you're going to get there. This is reflected in the aims of our business school: we want to bring people together from across the globe, from different backgrounds, who are restless to change the world and want to use business as a power for good. Does this sound like you?

Find out more about us on our website.

The vision of WBS is to be Europe’s leading University-based Business School, developing transformational ideas and people that shape how we do business. We recognise that rankings are one way to profile our progress towards fulfilling this vision, and are proud to participate in the major global business education rankings.

MSc Finance

• 4^th in the UK and 25^th in the world - Financial Times Masters in Finance Pre-experience Ranking 2025
• 6^th in the UK and 21^st in the world - QS Business Masters Rankings 2025

MSc Management

• 2^nd in the UK and 40^th in the world - Financial Times Masters in Management Ranking 2025
• 4^th in the UK and 22^nd in the world - QS Business Masters Rankings 2025

MSc Marketing & Strategy

• 2^nd in the UK and 7^th in the world - QS Business Masters Rankings 2025

MSc Business Analytics & Artificial Intelligence*

• 3^rd in the UK and 17^th in the world - QS Business Masters Rankings 2025

* Formerly MSc Business Analytics, this course has been reviewed and relaunched as MSc Business Analytics & Artificial Intelligence for 2026 entry

MBA

• 2^nd in the UK and 3^rd in the world - Financial Times Online MBA Ranking 2025
• 4^th in the UK and 30^th in the world - Financial Times Executive MBA Ranking 2024
• 6^th in the UK and 17^th in Europe – Financial Times Global MBA Ranking 2025
• 11^th in the world and 2^nd in the UK – Corporate Knights Better World MBA Ranking 2024

MSc courses

• Accounting & Financial Management (MSc)
• Accounting & Sustainability (MSc)
• Business Analytics & Artificial Intelligence (MSc)
• Business & Finance (MSc)
• Business with Consulting (MSc)
• Business with Marketing (MSc)
• Business with Operations Management (MSc)
• Finance (MSc)
• Finance & Economics (MSc)
• Financial Technology (MSc)
• Global Central Banking and Financial Regulation (MSc)
• International Business (MSc)
• Management (MSc)
• Management of Information Systems & Digital Innovation (MSc)
• Marketing & Strategy (MSc)
• Mathematical Finance (MSc)

MBA

• MBA (Accelerator)
• MBA (Executive)
• MBA (Global Online)
• MBA (Full-time)

Executive Diplomas

• Advanced Management (PGA/PGCert/PGDip)
• Behavioural Science (PGA/PGCert/PGDip)
• Digital Leadership (PGA/PGCert/PGDip)
• Marketing Leadership (PGA/PGCert/PGDip)
• Strategic Leadership & Change (PGA/PGCert/PGDip)
• Strategy & Innovation (PGA/PGCert/PGDip)

Our Postgraduate Research courses

• Business and Management (MRes/PhD)
• Doctor of Business Administration (DBA)
• Finance and Economics (MRes/PhD)

Tuition fees

Tuition fees are payable for each year of your course at the start of the academic year, or at the start of your course, if later. Academic fees cover the cost of tuition, examinations and registration and some student amenities.

Find your taught course fees  

Fee Status Guidance

We carry out an initial fee status assessment based on the information you provide in your application. Students will be classified as Home or Overseas fee status. Your fee status determines tuition fees, and what financial support and scholarships may be available. If you receive an offer, your fee status will be clearly stated alongside the tuition fee information.

Do you need your fee classification to be reviewed?

If you believe that your fee status has been classified incorrectly, you can complete a fee status assessment questionnaire. Please follow the instructions in your offer information and provide the documents needed to reassess your status.

Find out more about how universities assess fee status

Additional course costs

As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad.

For departmental specific costs, please see the Modules tab on the course web page for the list of core and optional core modules with hyperlinks to our Module Catalogue (please visit the Department’s website if the Module Catalogue hyperlinks are not provided).

Associated costs can be found on the Study tab for each module listed in the Module Catalogue (please note most of the module content applies to 2025/26 year of study). Information about module department specific costs should be considered in conjunction with the more general costs below:

• Core text books
• Printer credits
• Dissertation binding
• Robe hire for your degree ceremony

Scholarships and funding