Marketing is key to communicating and realising successful business strategy. Learn how to unite these disciplines to help organisations innovate and grow.
By studying Warwick Business School’s MSc Marketing & Strategy – a course ranked 6th in the world and 1st for UK universities (QS Business Master’s in Marketing Rankings 2026) - you’ll develop the cutting edge analytical, creative and commercial skills to open up careers in marketing, strategic management, consultancy and brand development.
Modules
Build expertise across marketing and strategy while developing practical business and analytical skills.
Marketing and strategic insight: explore how organisations use marketing and strategy to create a competitive advantage
Creative and analytical thinking: develop the skills to evaluate and shape marketing and strategic opportunities
Real-world skill: apply theory to industry case studies and contemporary business challenges
Flexible specialisation: become a specialist in Marketing, Strategy, or both.
Note that information found by following the links to the module catalogue is subject to change for future years of study, as we evolve our courses in response to the latest developments in academia and industry.
(please note, this will incur an additional fee - see Fees and Funding for more information) (compulsory for students choosing Research Paper)
You’ll combine academic study with practical, industry-focused learning designed to prepare you for a range of marketing and strategic roles.
Research-led teaching: learn from expert academics at Warwick Business School, ranked among the top 25 globally for Marketing in the QS World University Rankings by Subject 2026.
Industry engagement: gain insight from experts, case studies and contemporary business practice
Applied learning: connect marketing and strategy theory to real commercial challenges
Career-focused support: specialist careers coaching and professional development through the MSc CareersPlus & Employer Relations service.
The typical class size for this course is around 202 students.
Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.
Over three terms you will complete six core modules, and four optional
modules.The optional modules will be a mixture of marketing and strategy
specific subjects, and generalist topics.
Assessment of these modules will vary, and you could be assessed by group presentation, peer assessment, individual assignment, or examination. Your studies will be completed by either the Marketing and Strategy in Practice module, an Internship, or your Research Paper. Within the Research Paper option there are two possible approaches:
A company-based project with a sponsoring organisation, producing both an academic Research Paper and a management report for the company
A piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy.
Marketing & Strategy in Practice
Put the theory you’ve learned to the test with our Marketing & Strategy in Practice module. Gain a deeper understanding of key marketing and strategy functions within a simulated business environment, as you develop personal skills such as decision-making, creative problem-solving and effective performance evaluation.
Research Paper
Your investigation of a contemporary topic will develop your theoretical and practical understanding of current problems in this area, as well as your research and communication skills. This is your opportunity to demonstrate how you would work in reality, as you detail the decisions you would make – and why.
Internship route
This course offers the opportunity to self-source a summer internship, to increase your employability by applying your theoretical learnings to a real-world industry setting. The Internship module is an alternative to a traditional Research Paper to complete your course. Our careers team will support you through each step of the process.
Entry requirements
You must have, or be expecting to obtain, a 2:1 degree at undergraduate level from a UK university, or overseas equivalent. We welcome applicants from all disciplines.
IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.
Please adjust your country as required:
We welcome applications from students with other internationally recognised qualifications. For more information, please visit the international entry requirements page.
We typically ask for one academic reference for taught courses.
You will be asked to include an email address for your referee(s) when submitting your application and we will contact them for you.
There are no additional entry requirements for this course.
Fees and scholarships
Tuition fees are payable for each year of your course at the start of the academic year, or at the start of your course, if later. Academic fees cover the cost of tuition, examinations and assessment and some student amenities.
We carry out an initial fee status assessment based on the information you provide in your application. Students will be classified as Home or Overseas fee status. Your fee status determines tuition fees, and what financial support and scholarships may be available. If you receive an offer, your fee status will be clearly stated alongside the tuition fee information.
Do you need your fee classification to be reviewed?
If you believe that your fee status has been classified incorrectly, you can complete a fee status assessment questionnaire. Please follow the instructions in your offer information and provide the documents needed to reassess your status.
As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad.
For departmental specific costs, please see the list of core and optional core modules with hyperlinks to our Module Catalogue, where module-related costs are detailed. Associated costs can be found on the Study tab for each module listed in the Module Catalogue (please note most of the module content applies to 2026/27 year of study).
Information about module specific costs should be considered in conjunction with the more general costs below:
Core text books
Printer credits
Dissertation binding
Robe hire for your degree ceremony
Dissertations and Assignments are only submitted digitally. However, students may wish to print and bind their dissertation for their own purposes. Students on some courses will have a final poster presentation as part of their project and the printing of posters may be at the students’ expense.
Find out about the different funding routes available, including; postgraduate loans, scholarships, fee awards and academic department bursaries.
World leaders in business innovation for global change.
Why study with us?
Join a community of thinkers, innovators and Change Makers at a business school that’s part of one of the UK’s most respected universities. For nearly 60 years we've helped turn ambition into action, blending academic excellence with real-world so that what you learn connects directly to the challenges organisations face today.
Study alongside students and professionals from diverse backgrounds, building the knowledge, confidence and perspectives to make a real impact. With more than 63,000 graduates across 176 countries, our alumni network opens doors across industries, borders and career stages.
Learn in state-of-the-art lecture theatres, collaborative study spaces and digital resources tailored to business education and research. Alongside WBS-specific computing facilities, we also provide dedicated careers guidance, wellbeing support and student support networks - helping you build connections, confidence and practical experience throughout your studies.
Careers
Graduates from this course have gone on to work for employers including:
We have our own dedicated careers team at Warwick Business School called WBS CareersPlus. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.
Personalised support
The WBS CareersPlus team will support you and help you to understand yourself and your strengths. They can help you to identify possible career paths, and to set and achieve your career ambitions. This helps to boost your employability and helps you prepare for your career.
You can take advantage of personalised careers coaching and advice. Our one-to-one careers appointments can help you if you have a question about writing applications, wish to explore your career options, or need to prepare for interviews and assessment centres.
While this course does not offer a formal work placement, postgraduate taught students at Warwick can self-source internships and work experience to complete alongside their studies, subject to visa conditions and the 20‑hour weekly limit for full‑time students.
Opportunities can vary in length and location, including in the UK, online and internationally. Postgraduate students find that shorter, remote and/or flexible opportunities work best around their studies, often seeking opportunities over the summer when teaching decreases and the focus moves to final dissertations and projects - although this can vary depending on the nature of the course and personal preference.
Support available:
The Internships, Placements and Work Experience team provide workshops to help you to source and prepare for work opportunities, and organise peer-to-peer support so you can hear about other students’ placement experiences.
The WorkReady Toolkit guides you through the whole process, from sourcing to completing work placements.
Our Work Experience Bursary can help you cover costs if undertaking unpaid work experience.
Part-time work allows you to gain experience and additional financial support, with opportunities advertised on Warwick’s careers portal, myAdvantage and Unitemps.
Warwick students worked 286,295 paid hours via Unitemps in 25/26.
Access short-term international study, work or volunteering abroad experiences, without extending the length of your studies (duration is typically between 3 days and 12 weeks), with opportunity to apply for funding.
Students can apply to TeamWork, a four-week part-time online international experience programme, helping them to gain work experience and improve their employability skills.
Volunteer for projects which support the local community through the award-winning Warwick Volunteers.
Getting involved in societies and sports teams, especially on exec teams.
In 25/26 our jobs portal advertised 1577 12-month placements, work experience opportunities, vacation employment and volunteering from 564 employers.
Whilst there is lots of support available at the University to help, students themselves are responsible for finding and securing a suitable internship or work experience. You will also be responsible for ensuring opportunities meet visa requirements, do not exceed the universities advised 20 hours per week for full-time students and for balancing extra-curricular activity with your studies.
This is where your journey begins. Our campus is the heart of it all. It’s more than just a campus - it's the places you visit, the people you meet, the fun that you have; the experiences you have here will be transformative.
Within a close-knit community of staff and students from all over the world, discover a campus alive with possibilities.
Our campus is where all the elements of your student experience come together in one place. You won't be short of ways to spend your time on campus - whether it's visiting Warwick Arts Centre, using our incredible sports facilities, socialising in our bars, nightclub and cafés, or enjoying an open-air event. Or if you need some peace and quiet, you can explore lakes, woodland and green spaces just a few minutes’ walk from central campus.
Follow our students around campus on our social channels to see their experiences first-hand.
Teaching facilities
Our campus is designed to cater for all of your learning needs. You will benefit from a variety of flexible, well-equipped study spaces and teaching facilities across the University.
Oculus, our outstanding learning hub, houses state-of-the-art lecture theatres and innovative social learning and network areas
Different study spaces offering you flexible individual and group study spaces, computers, printing and scanning facilities, multimedia resources and more
Supporting you
Our continuous support network is here to help you adjust to student life and to ensure you can easily access advice on many different issues. These may include managing your finances and workload, and settling into shared accommodation. We also have specialist disability and mental health support teams.
Whether you live on campus or off campus, in private accommodation in the well-serviced local area, you’ll be part of a community to get the most from your experience at Warwick.
Societies and sports play a huge part in community life at Warwick. With over 300 to choose from, getting involved is one of the easiest ways to make friends and share in experiences. Whether you’re into films, martial arts, astronomy, gaming or musical theatre, you can instantly connect with people with similar interests.
Your university experience is defined by far more than your course or the career path you follow. At Warwick, it’s where you discover who you could become.
68th
Warwick is ranked 68th in the world and top 10 in all major UK league tables
Our alumni community still call Warwick home. From a few hundred in 1965 to more than 310,000 alumni, and it's ever-growing.
As Warwick graduates, our students have access to employability support for two years after graduation, including access to careers appointments, job vacancies and professional networks.
Applications for courses starting in September and October 2027 are now open.
The on-time deadline for taught postgraduate courses starting in September/October 2027 is 2 August 2027.
We will still accept late applications, however cannot guarantee that the application will be processed in time to complete the admissions process if received in September or there are a number of conditions to meet.
If applying late please include your degree certificates and transcripts, English proficiency evidence (if needed) and ensure referees can submit references promptly to allow time for CAS and visa processing (if applicable).
This information is applicable for 2027 entry. Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply. Please read our web page 'Important information to consider before making an application' in advance of applying to Warwick.
Next steps
Explore your future university further at an upcoming event, online or in-person. Can't join? Receive regular email updates or ask current students and staff questions about life at Warwick.
