About this taught graduate course
Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.
Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.
Please refer to the WBS website for more details.
Skills from this degree
- Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
- Gain a real-life industry perspective from regular guest speakers and case studies
- Become a specialist in Marketing, Strategy, or both
- Put your learnings into practice with the applied Business in Practice module
- Access to dedicated CareersPlus service with specialist careers coaches
General entry requirements
2:i undergraduate degree (or equivalent) in a related subject.
English language requirements
You can find out more about our English language requirements. This course requires the following:
- Band B
- IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.
We welcome applications from students with other internationally recognised qualifications.
For more information, please visit the international entry requirements page.
There are no additional entry requirements for this course.
- Critical Issues in Marketing
- Strategic Management
- Strategic Leadership and Ethics
- Market Research
- Marketing and Strategy Analytics
- Dissertation or Business in Practice
Optional modules can vary from year to year. Example optional modules may include:
- Branding, Marketing Communications and Design
- Creating Value with Marketing Experiences
- Problem Solving in Organisations
- Driving Innovation and Entrepreneurship through Marketing and Strategy
- Marketing with Digital Disruption and Transformation
- Business Across Borders: Global Issues in Marketing and Strategy
- Mergers and Acquisitions
- Strategy in Practice
- Financial Aspects of Marketing and Strategy
The modules for MSc Marketing and Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.
The typical class size for this course is around 173 students.
Typical contact hours
Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.
The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.
You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.
The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.
In total you will study six compulsory modules, three marketing and/or strategy related optional modules, and complete your dissertation.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team.
In total, you will study six compulsory modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the compulsory Business in Practice capstone module.
Most departments have reading lists available through Warwick Library. If you would like to view reading lists for the current cohort of students you can visit our Warwick Library web page.
Your personalised timetable will be complete when you are registered for all modules, compulsory and optional, and you have been allocated to your lectures, seminars and other small group classes. Your compulsory modules will be registered for you and you will be able to choose your optional modules when you join us.
There may be events taking place in the evenings. Classes may run up to 7pm and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.
This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.
Graduates from these courses have gone on to work for employers including:
- BAE Systems
- BNP Paribas
- European Central Bank
- Morgan Stanley
They have pursued roles such as:
- Business and financial project management professionals
- Chief executives and senior officials
- Economists, estimators, valuers and assessors
- Finance and investment analysts and advisers
- Investment/merchant bankers
- Taxation experts
Helping you find the right career
We have our own dedicated careers team at Warwick Business School called WBS CareersPlus. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.
The WBS CareersPlus team will support you and help you to understand yourself and your strengths. They can help you to identify possible career paths, and to set and achieve your career ambitions. This helps to boost your employability and helps you prepare for your career.
You can take advantage of personalised careers coaching and advice. Our one to one careers appointments can help you if you have a question about writing applications, wish to explore your career options, or need to prepare for interviews and assessment centres.
Warwick Business School
If you’re interested in the bigger picture, comfortable challenging assumptions and want a degree that will open doors, then WBS is the place for you. We will give you the foundation for change and prepare you for your future career. Are you ready to make your mark in the world of business?
The vision of WBS is to be Europe’s leading University-based Business School, developing transformational ideas and people that shape how we do business. We recognise that rankings are one way to profile our progress towards fulfilling this vision, and are proud to participate in the major global business education rankings.
QS Business Masters Rankings 2022
Masters in Business Analytics – 12th in the world, 3rd in the UK
Masters in Marketing – 7th in the world, 2nd in the UK
Masters in Management – 19th in the world, 4th in the UK
Masters in Finance – 20th in the world, 6th in the UK
Financial Times Masters in Management Ranking 2021
15th in the world, 3rd in the UK
Our Postgraduate Taught courses
- Accounting and Finance (MSc)
- Business Analytics (MSc)
- Business and Finance (MSc)
- Business with Consulting (MSc)
- Business with Marketing (MSc)
- Business with Operations Management (MSc)
- Finance (MSc)
- Finance and Economics (MSc)
- Global Central Banking and Financial Regulation (MSc)
- International Business (MSc)
- Management (MSc)
- Management of Information Systems and Digital Innovation (MSc)
- Marketing and Strategy (MSc)
- Mathematical Finance (MSc)
- Business Administration (Distance Learning) (MBA)
- Business Administration (Executive) (MBA)
- Business Administration (Full-time) (MBA)
- B2B Marketing (PGDip)
- Digital Leadership (PGDip)
- Organisational Change (PGDip)
- Strategic Leadership (PGDip)
- Strategy and Innovation (PGDip)
Our Postgraduate Research courses
Tuition fees are payable for each year of your course at the start of the academic year, or at the start of your course, if later. Academic fees cover the cost of tuition, examinations and registration and some student amenities.
Fee Status Guidance
The University carries out an initial fee status assessment based on information provided in the application and according to the guidance published by UKCISA. Students are classified as either Home or Overseas Fee status and this can determine the tuition fee and eligibility of certain scholarships and financial support.
If you receive an offer, your fee status will be stated with the tuition fee information, however we are awaiting guidance from the UK government regarding fee status for EU, other EEA and Swiss nationals and their family members living in the UK for academic year 2021/22 onwards. We are not able to confirm the fee status for these students until the relevant eligibility criteria have been confirmed. Once we have received further information from the UK government, we will provide you with an update on your fee status and let you know if any additional information is required. If you believe your fee status has been incorrectly classified you can complete a fee status assessment questionnaire (follow the instructions in your offer) and provide the required documentation for this to be reassessed.
The UK Council for International Student Affairs (UKCISA) provides guidance to UK universities on fees status criteria, you can find the latest guidance on the impact of Brexit on fees and student support on the UKCISA website.
Additional course costs
As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad. Information about department specific costs should be considered in conjunction with the more general costs below, such as:
- Core text books
- Printer credits
- Dissertation binding
- Robe hire for your degree ceremony
Scholarships and bursaries
Find out how to apply to us, ask your questions, and find out more.
Here is our checklist on how to apply for taught postgraduate courses at Warwick.
Here is our checklist on how to apply for research postgraduate degrees at the University of Warwick.