Core modules
Data Management
The main aims of the module are to familiarise you with spreadsheets, relational databases, SQL and tools designed to work with big data.
Analytics in Practice
Learn how to structure and conduct an analytical project including visualisation and communicating the project's results to the end-user.
Business Statistics
Gain a foundation in the analysis and presentation of quantitative data and cover the basic elements of statistics that are essential for business analysis. Much of the material is required knowledge for other core and optional modules.
Optimisation Models
Develop your interest in, and knowledge and understanding of, various optimisation models to support decision-making in organisations.
Understanding Business for Analysts
This module will focus on the key structures that Business Analytics operates within, providing you with a foundation of understanding of the purpose, structure and roles within an organisation, in order to aid the context of analytics topics throughout the course.
Advanced Analytics: Models and Applications
This module will introduce you to advanced analytics using different optimisation models and demonstrate them with applications in a range of areas.
Advanced Data Analysis
The module provides an opportunity to pursue a more advanced area of analytics, building on the core module in Business Statistics.
Optional modules
Optional modules can vary from year to year. Example optional modules may include:
Digital Business Services
Focus on how digital technologies enable organisations to offer digital services that aim at improving customer experience as well as firm performance. You'll be prepared to engage with technology-related conversations in the modern workplace.
Strategic Decision Making
Identify and understand the various aspects related to how data and information can support strategic decisions in organisations.
Financial Analytics
Gain an introduction to financial analytics by applying various techniques, including analytical, statistical, and mathematical, to financial market and investment portfolios.
Forecasting
Get an introduction to current quantitative forecasting methods, and develop practical competence in their use.
Supply Chain Analytics
Get an understanding of various (analytical, mathematical and statistical) techniques to analyse supply chain performance and to identify inefficiencies and risk factors in operational, managerial and financial aspects of a supply chain.
Pricing Analytics
The module will provide the conceptual understanding, practical skills and experience in using programming tools for you to model and analyse demand, and to use the outcomes to optimise pricing or product availability decisions in an automated fashion. Pricing Analytics focuses on how a company should set and update pricing and product availability decisions across its various selling channels in order to maximise its profitability in an automated fashion. In other words, we are concerned with algorithms making real-time pricing decisions, rather than strategic pricing.
Text Analytics
This module offers an introduction to text analytics and the analytics of unstructured data. It has a strong employability aspect and it covers the following topics:
- Text preprocessing and information extraction
- Advanced data normalisation and data cleaning in databases. Visualization of text data
- Part of Speech Tagging and Natural Language Processing techniques for text filtering and dimensionality reduction
- Sentiment Analysis and Opinion mining with applications to social media data
- Predictive modeling and forecasting using text data
- Applications of Text Mining.
Discrete Event Simulation
Students will learn the theoretical underpinnings of discrete-event simulation and gain practical experience in problem solving using commercial simulation software.
Digital Marketing Technology and Management*
Get an overview on how today’s firms use digital marketing technologies to achieve their business objectives.
Strategic Human Resource Management*
This module will provide you with a deep understanding of the strategic role of human capital management and the tools with which to analyse and manage it.
Governance, Corporate Responsibility and Ethical Business*
This module will enable you to understand the wider institutional location of business activity within the polity and the society.
Business, International Finance & Economics*
This module will provide real world examples and case studies to illustrate how economic thinking helps businesses make the most of new opportunities, while managing the risks associated with expansion into new markets and regions.
Driving Innovation and Entrepreneurship through Marketing and Strategy*
This module will address issues relating to the management, adoption and spreading of innovation and new technologies from a multidiscipline perspective.
Global Challenges in Management & Sustainability*
This module will provide you with the theoretical foundations, appropriately supported by real-life examples, to help understand how global business works today.
Digital Strategy and Agile Transformation*
Critically discuss a selection of current issues in digital strategy and agile transformation whilst you enhance your critical thinking and creativity in individual and group settings.
Entrepreneurship and Business Venturing*
This module aims to develop an understanding of entrepreneurs and the firms they create and manage.
People and Organisations*
Get acquainted with the principles, theories and research surrounding the behaviour, leadership and management of people and organisations.
*Business in Practice only
Read the module descriptions for this course on the Warwick Business School website.Link opens in a new window
