Core modules
Marketing
Gain a conceptual grounding of the core principles of marketing, as well as an understanding of the marketing environment faced by managers.
Strategic Marketing
Learn to identify and address major strategic marketing issues faced by organisations.
Global Branding
Consider the elements behind creating a great brand in the global era.
Service Marketing
Learn practical tools for managing the customer experience, and consider how service and value creation should be at the core of marketing activity.
Foundations of Financial & Management Accounting
Gain a comprehensive introduction to financial reporting and management accounting.
Quantitative Methods for Business
The module will equip you with an understanding of descriptive/inferential statistics and data presentation and enable you to apply the major tools needed for MSc level study and for the use of data analysis in the workplace.
Strategy Analysis and Practice
This module will provide you with a foundation for, and a critical assessment of, theoretical and empirical approaches to strategy.
Fundamentals of Economic Behaviour
Get an introduction to fundamental economic concepts.
Optional modules
Optional modules can vary from year to year. Example optional modules may include:
Marketing through Social Media
This module develops an understanding of how brand managers can access and use social media channels as part of their marketing strategy in order to build brand presence and maintain relevance in the life of their customers.
Digital Marketing Technology & Management
This module aims to provide an overview about how today's firms use digital marketing technologies to achieve their business objectives.
Digital Working & Organisational Transformation
You'll gain a broad understanding of the tools and organisational arrangements driving the shift towards digital working, and learn the techniques and frameworks to operate effectively in this more dynamic and fluid work environment.
Behavioural Economics
You'll be introduced to the ways in which economists and psychologists have used behavioural theories and experimental methods to provide extensions to, or alternatives to, the conventional economic wisdom covered in the Fundamentals of Economic Behaviour module.
People & Organisations
Get an introduction to the principles, theories and research underlying the academic disciplines concerning the behaviour, leadership and management of people and organisations.
Big Data Analytics
This module will cover a wide range of cutting edge research in Big Data Analytics, with a particular focus on the extensive value of data from the Internet, much of which is freely available if you have the skills to mine it.
International Business
Build on your knowledge of the global economic and business environment and link this to strategies for managing in changing global contexts.
Read the module descriptions for this course on the Warwick Business School website.Link opens in a new window
