Teaching
The modules for MSc Marketing & Strategy vary in terms of teaching, but will be a mixture of lectures and seminars, as well as visits from guest speakers to give a real-life perspective to your studies.
Class sizes
The typical class size for this course is around 210 students.
Typical contact hours
Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.
Assessment
The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together.
Dissertation route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.
You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.
The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.
In total you will study six core modules, three marketing and/or strategy related optional modules, and complete your dissertation.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team.
In total, you will study six core modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the complusory Business in Practice capstone module.
Your timetable
Your personalised timetable will be complete when you are registered for all modules, core and optional, and you have been allocated to your lectures, seminars and other small group classes. Your core modules will be registered for you and you will be able to choose your optional modules when you join us.
There may be events taking place in the evenings. Classes may run up to 7pm and other events, such as careers presentations may take place later or on weekends. Occasionally, classes and exams may be held on weekends. We will notify you in advance if this is the case.
This is a full-time course, so there are no holidays as such. However, the two weeks covering Christmas and New Year are guaranteed to be free from lectures. There may also be weeks free over the Easter period (check with your programme team). Resit exams may take place outside of standard teaching periods.
