To work in this sector you need to have an ability to communicate effectively and find new ways of looking at things. An understanding of the sector and the different roles is essential for getting in. You might be working for the organisation in question, or – in advertising – have other organisations as your clients. Often described as ‘exciting’, ‘fast-paced’, ‘fun’ and ‘creative’.
You need to be able to:
- understand the needs of your client
- work to tight deadlines
- be an excellent communicator
- present information (about the company/organisation) positively.
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- Described as ‘the art of persuasion‘. May include attempting to persuade people to behave in certain ways and to buy certain products.
- Developing creative ideas is only one aspect of this profession. As well as copywriters and art directors, there are account executives, account planners and media planners. Check Prospects for further information on these roles.
- Institute of Practitioners in Advertising (IPA)
- AdMission - Institute of Practitioners in Advertising careers website
- Adgrads - graduate recruitment blog (this was superseded in April 2013 by AdMission)
- Advertising industry overview - careerplayer
- Diagonal Thinking - test your skills for advertising
- i-could - videos on working in advertising
- Young Creatives Network
- Mock interview questions (PDF)
- Helping to promote the image/brand an organisation requires.
- Ensure positive stories appear in the right places to the right people - minimises impact of (potentially) negative publicity.
- Need to understand who is interested in the organisation and how they access their information.
- Liaising with journalists, analysing what has been said about the organisation in the press and how to respond, writing press releases and organising events.
- Involved with the development, instigation and analysis of specific campaigns to promote a product or service.
- Opportunities in the public and private sectors, and business-to-business as well as business-to-customer.