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About Us

What are our Global Research Priorities?

Our Global Research Priorities (GRPs) unite researchers to tackle pressing global issues.

They create challenge-focused communities, bringing together and supporting researchers from many different disciplines. From energy to health to sustainability, our seven GRPs address some of the planet's biggest challenges.

We have close partnerships with third parties, such as policy makers, charities and industry. We provide seed funding for projects, and facilitate networking opportunities and other research-related events throughout the year.

What are our areas of research?

Our research is focused on four main themes:

Modelling mind

We model minds to understand how people make decisions, how they learn and how they age. Our research uses real life observation and big data.

Behavioural economics

We bring together psychology and economics to understand how and why people spend their money. We work with organisations like Which? and the Financial Conduct Authority.

Behavioural design

We are interested in finding new ways to solve problems. Our work helps organisations to develop products and services that benefit people’s lives. We focus on health and wellbeing, sustainable living and consumer empowerment.

Big data

We use technology every day, to communicate, shop and get around. Each time we use technology, we create data. Our research uses this data to learn more about human behaviour.

Why behaviour, brain and society?

Global problems such as climate change, poverty, mental health, and economic stability all depend on human behaviour.

The Behaviour, Brain, and Society GRP is at the heart of enhancing and understanding human decision making and interactions with our environment.

Who is involved?

We have researchers from eight different departments. These include computer science, economics and psychology. We are experts in human behaviour. From how our brains work, to how societies behave.