Gain the knowledge to understand consumers and shape effective marketing strategies with our MSc Marketing & Consumer Behaviour.
Our MSc Marketing & Consumer Behaviour brings together contemporary marketing theory, behavioural science, data analytics and emerging technologies. You’ll develop a deeper understanding of how and why consumers make decisions, gaining the knowledge and practical skills to create relevant customer experiences in a competitive and increasingly data-driven marketplace.
You’ll examine the psychological, social and cultural influences on consumer behaviour while building your understanding of modern marketing practice. Through the course, you’ll learn how to turn consumer data and market trends into valuable insights, and use them to develop marketing strategies that support customer engagement, loyalty and sustainable business growth.
Modules
Build expertise in marketing and consumer behaviour while developing practical skills to understand customers and shape effective strategies.
Consumer insight and decision-making: Explore the psychological, social and cultural factors that influence consumer choices and behaviours.
Marketing strategy and customer experience: Develop the skills to create impactful marketing strategies, meaningful customer experiences and lasting customer relationships.
Data-driven and analytical thinking: Use data, behavioural science and emerging technologies to generate actionable customer insights and evaluate consumer trends.
Real-world application: Apply theory to industry case studies and contemporary marketing challenges to support engagement, loyalty and business growth.
Note that information found by following the links to the module catalogue is subject to change for future years of study, as we evolve our courses in response to the latest developments in academia and industry.
These are indicative optional modules which may vary year-on-year.
You’ll combine academic study with practical, research-led learning that develops your ability to understand consumers and create evidence-based marketing strategies.
Research-led teaching: Learn from expert academics at Warwick Business School, ranked among the top 25 globally for Marketing in the QS World University Rankings by Subject 2026.
Behavioural and analytical insight: Explore consumer psychology, behavioural science, experimentation, data analytics and customer journey optimisation through contemporary marketing theory and applied research.
Applied learning: Connect theory to real-world marketing challenges through case studies, practical projects, group work, presentations and the Marketing & Strategy in Practice module.
Flexible learning experience: Benefit from a mix of face-to-face and online teaching, including lectures, webinars and guest speakers from industry, supported by varied assessments such as exams, individual assignments, group work and project work.
Career-focused support: Develop your professional skills through specialist coaching, employer engagement and professional development delivered by the MSc CareersPlus & Employer Relations team.
Delivery of modules varies – some are taught over the course of a term, whilst others are delivered in an intensive 5-day block.
Over three terms you will complete eight core modules, and two optional modules. Assessment of these modules will vary, and you could be assessed by group presentation, peer assessment, individual assignment, or examination. Your studies will be completed by either an Internship, Research Paper, the Marketing and Strategy in Practice module, or an Experimental Project on Marketing and Consumer Behaviour.
IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.
Please adjust your country as required:
We welcome applications from students with other internationally recognised qualifications. For more information, please visit the international entry requirements page.
We typically ask for one academic reference for taught courses.
You will be asked to include an email address for your referee(s) when submitting your application and we will contact them for you.
There are no additional entry requirements for this course.
Fees and scholarships
Tuition fees are payable for each year of your course at the start of the academic year, or at the start of your course, if later. Academic fees cover the cost of tuition, examinations and assessment and some student amenities.
We carry out an initial fee status assessment based on the information you provide in your application. Students will be classified as Home or Overseas fee status. Your fee status determines tuition fees, and what financial support and scholarships may be available. If you receive an offer, your fee status will be clearly stated alongside the tuition fee information.
Do you need your fee classification to be reviewed?
If you believe that your fee status has been classified incorrectly, you can complete a fee status assessment questionnaire. Please follow the instructions in your offer information and provide the documents needed to reassess your status.
As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad.
For departmental specific costs, please see the list of core and optional core modules with hyperlinks to our Module Catalogue, where module-related costs are detailed. Associated costs can be found on the Study tab for each module listed in the Module Catalogue (please note most of the module content applies to 2026/27 year of study).
Information about module specific costs should be considered in conjunction with the more general costs below:
Core text books
Printer credits
Dissertation binding
Robe hire for your degree ceremony
Dissertations and Assignments are only submitted digitally. However, students may wish to print and bind their dissertation for their own purposes. Students on some courses will have a final poster presentation as part of their project and the printing of posters may be at the students’ expense.
Find out about the different funding routes available, including; postgraduate loans, scholarships, fee awards and academic department bursaries.
World leaders in business innovation for global change.
Why study with us?
Join a community of thinkers, innovators and Change Makers at a business school that’s part of one of the UK’s most respected universities. For nearly 60 years we've helped turn ambition into action, blending academic excellence with real-world so that what you learn connects directly to the challenges organisations face today.
Study alongside students and professionals from diverse backgrounds, building the knowledge, confidence and perspectives to make a real impact. With more than 63,000 graduates across 176 countries, our alumni network opens doors across industries, borders and career stages.
Learn in state-of-the-art lecture theatres, collaborative study spaces and digital resources tailored to business education and research. Alongside WBS-specific computing facilities, we also provide dedicated careers guidance, wellbeing support and student support networks - helping you build connections, confidence and practical experience throughout your studies.
Careers
Graduates may pursue careers in marketing strategy, consumer insights, brand management, digital marketing, customer experience, market research, marketing analytics, advertising, public relations and broader business roles with a marketing and consumer behaviour specialism.
We have our own dedicated careers team at Warwick Business School called WBS CareersPlus. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.
Personalised support
The WBS CareersPlus team will support you and help you to understand yourself and your strengths. They can help you to identify possible career paths, and to set and achieve your career ambitions. This helps to boost your employability and helps you prepare for your career.
You can take advantage of personalised careers coaching and advice. Our one-to-one careers appointments can help you if you have a question about writing applications, wish to explore your career options, or need to prepare for interviews and assessment centres.
While this course does not offer a formal work placement, postgraduate taught students at Warwick can self-source internships and work experience to complete alongside their studies, subject to visa conditions and the 20‑hour weekly limit for full‑time students.
Opportunities can vary in length and location, including in the UK, online and internationally. Postgraduate students find that shorter, remote and/or flexible opportunities work best around their studies, often seeking opportunities over the summer when teaching decreases and the focus moves to final dissertations and projects - although this can vary depending on the nature of the course and personal preference.
Support available:
The Internships, Placements and Work Experience team provide workshops to help you to source and prepare for work opportunities, and organise peer-to-peer support so you can hear about other students’ placement experiences.
The WorkReady Toolkit guides you through the whole process, from sourcing to completing work placements.
Our Work Experience Bursary can help you cover costs if undertaking unpaid work experience.
Part-time work allows you to gain experience and additional financial support, with opportunities advertised on Warwick’s careers portal, myAdvantage and Unitemps.
Warwick students worked 286,295 paid hours via Unitemps in 25/26.
Access short-term international study, work or volunteering abroad experiences, without extending the length of your studies (duration is typically between 3 days and 12 weeks), with opportunity to apply for funding.
Students can apply to TeamWork, a four-week part-time online international experience programme, helping them to gain work experience and improve their employability skills.
Volunteer for projects which support the local community through the award-winning Warwick Volunteers.
Getting involved in societies and sports teams, especially on exec teams.
In 25/26 our jobs portal advertised 1577 12-month placements, work experience opportunities, vacation employment and volunteering from 564 employers.
Whilst there is lots of support available at the University to help, students themselves are responsible for finding and securing a suitable internship or work experience. You will also be responsible for ensuring opportunities meet visa requirements, do not exceed the universities advised 20 hours per week for full-time students and for balancing extra-curricular activity with your studies.
This is where your journey begins. Our campus is the heart of it all. It’s more than just a campus - it's the places you visit, the people you meet, the fun that you have; the experiences you have here will be transformative.
Within a close-knit community of staff and students from all over the world, discover a campus alive with possibilities.
Our campus is where all the elements of your student experience come together in one place. You won't be short of ways to spend your time on campus - whether it's visiting Warwick Arts Centre, using our incredible sports facilities, socialising in our bars, nightclub and cafés, or enjoying an open-air event. Or if you need some peace and quiet, you can explore lakes, woodland and green spaces just a few minutes’ walk from central campus.
Follow our students around campus on our social channels to see their experiences first-hand.
Teaching facilities
Our campus is designed to cater for all of your learning needs. You will benefit from a variety of flexible, well-equipped study spaces and teaching facilities across the University.
Oculus, our outstanding learning hub, houses state-of-the-art lecture theatres and innovative social learning and network areas
Different study spaces offering you flexible individual and group study spaces, computers, printing and scanning facilities, multimedia resources and more
Supporting you
Our continuous support network is here to help you adjust to student life and to ensure you can easily access advice on many different issues. These may include managing your finances and workload, and settling into shared accommodation. We also have specialist disability and mental health support teams.
Whether you live on campus or off campus, in private accommodation in the well-serviced local area, you’ll be part of a community to get the most from your experience at Warwick.
Societies and sports play a huge part in community life at Warwick. With over 300 to choose from, getting involved is one of the easiest ways to make friends and share in experiences. Whether you’re into films, martial arts, astronomy, gaming or musical theatre, you can instantly connect with people with similar interests.
Your university experience is defined by far more than your course or the career path you follow. At Warwick, it’s where you discover who you could become.
68th
Warwick is ranked 68th in the world and top 10 in all major UK league tables
Our alumni community still call Warwick home. From a few hundred in 1965 to more than 310,000 alumni, and it's ever-growing.
As Warwick graduates, our students have access to employability support for two years after graduation, including access to careers appointments, job vacancies and professional networks.
Applications for courses starting in September and October 2027 are now open.
The on-time deadline for taught postgraduate courses starting in September/October 2027 is 2 August 2027.
We will still accept late applications, however cannot guarantee that the application will be processed in time to complete the admissions process if received in September or there are a number of conditions to meet.
If applying late please include your degree certificates and transcripts, English proficiency evidence (if needed) and ensure referees can submit references promptly to allow time for CAS and visa processing (if applicable).
This information is applicable for 2027 entry. Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply. Please read our web page 'Important information to consider before making an application' in advance of applying to Warwick.
Next steps
Explore your future university further at an upcoming event, online or in-person. Can't join? Receive regular email updates or ask current students and staff questions about life at Warwick.
