What is Behavioural Science?
Behavioural science brings together many disciplines to study human behaviour, such as psychology, economics, and biology. Topics of interest include behavioural and experimental economics, cognitive science, judgement and decision making, and the application of economic methods to social phenomena not traditionally included within economics. We examine these topics using quantitative methods, such as experiments, dataset analyses, modelling, and simulations.
Daniel Read presents new ideas on how to nudge people into thinking more of the future when making choices that extend into it.
Nick Chater argues that we can never really know why we make the decisions that we do in this extract from his new book The Mind is Flat - The Illusion of Mental Depth and The Improvised Mind published by Penguin.